Den

Member
Joined
Apr 29, 2019
Messages
33
Reaction score
10
Hello!

When dealing with a local business website that's mainly operating in one city, sure they do some work outside sometimes but that's in smaller towns.

Should I have a location page dedicated to that location?

Right now their homepage is showing up on page 2 for their keyword + location, but it is poorly optimized for those keywords so there's a lot of easy wins there.

If I optimize the homepage for the location keyword, should I skip creating a location page dedicated to the very same location?

Because wouldn't I be cannibalizing on the homepage keywords if I had a location page for the same keyword?

But at the same time I think a page dedicated solely to that location would have a greater shot at doing well in the rankings, but at the same time, creating that page would mean it's a new page Google is going to have to start to rank for meanwhile their homepage is already showing up on page 2 for the keywords...

Sorry if it sounds confusing.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 19, 2012
Messages
3,995
Solutions
8
Reaction score
2,137
Hey @Den I would optimize the homepage for the main location + service, if you mainly operate in that one location. You could still create a "location" page, but I would target a different service and/or longer tail keywords.
 

chrisfinnegan

Member
Joined
Jun 10, 2020
Messages
2
Reaction score
3
Sounds like targeting "city + service" with the home page is best in your situation. Don't make a separate local page for the city for the reasons you've mentioned (plus your home page will have more ranking power).

Instead create local landing pages to target regions (if applicable) or suburbs within in the city. You can use internal linking from the local landing pages back to the home page for "city + service" keywords.

Hope that helps :)
 
  • Like
Reactions: Den

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Most UpVoted Answers

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom