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Another Good Video by Rand over at Moz.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

There's no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today's Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn't require any technical expertise, outlining a fantastic list of technical elements that today's SEOs need to know about in order to be truly effective.

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