Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Wanted to share a great post David Deering made over at Whitespark yesterday in case anyone missed it.

<a href="http://www.whitespark.ca/blog/post/50-how-to-make-your-local-business-schema-better">Why Your Local Business Schema Sucks and How To Make it Better</a>

This article is about how to take that basic, plain Jane markup, and add a few underused properties and types to it to provide even more information to search engines about the business and, in turn, increase the markup?s power and SEO value. Let?s get started!

One problem that I commonly see with many schema markups is that they use the typical LocalBusiness type. There?s nothing wrong with that in itself, but it doesn?t tell search engines much about what type of business it is or what it does. After all, a local business could describe a store, a plumbing company, a mechanic shop, a bowling alley, and so on.

Since the purpose of using structured data markup is to help search engines better understand your business, the first thing you should do is select the schema type that best describes your business. And there are many to choose from.


Head over to read the rest! David is the leading expert when it comes to schema, so I'd definitely follow his sage advice.

What do you think?
Learn anything new???
 
Similar threads
Thread starter Title Forum Replies Date
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
Beris Local Business Schema - Multiple Locations Local Search 6
Susan The JSON-LD Markup Guide To Local Business Schema Local Search 4
Robert Jackson Schema local business creation Local Search 4
K Does review schema work for local businesses or just products? Local Search 0
koji Local business with online nationwide services in a post-corona world Google Local 101 5
D Local Services and Google my Business Paid Search and Local Service Ads 2
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
K New local business using stock photos for portfolio Local Content 5
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
R Two Local Businesses Share One Address Local Search 3
P 2 Businesses, Same Address, 1 local, 1 SAB Google Duplicates & Merges 5
J Using the phone number of the previous local business Citations 5
Zhanna A business completely disappeared from Google Local Finder Google My Business & Google Maps 3
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
G Most searched local businesses Google My Business & Google Maps 3
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
champiso Popups in the mobile to put a review to the exit of a local business Google My Business & Google Maps 2
ashley.smith Does Google My Business prioritize reviews from Local Guides over other users? Local Reviews 7
Paul Kargo Local Business for two Different Languages - How to Optimize? Recycle Bin 5
vivekrpatel Local Business for two Different Languages - How to Optimize? Local Content 7
L Local Business contact info? Local SEO Tools & Software 3
J 2 Locations | Site Structure | Local Business Google Local 101 12
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
Phil Rozek "More about [business]" dropdown in local knowledge panel: new? Google My Business & Google Maps 6
R Free Webinar: How to Use LinkedIn to Generate Leads for Your Local Business Events 0
R Free Webinar: Organic Facebook Marketing Tips for Local Businesses Events 0
H A hypothetical: A famous local business gets it's very first website Ranking Puzzles 8
Grabgooglesgoogles Verified and optimised GMB listing doesn't show up on maps when viewing the street (unlike every other local business which does). Help & Support for Google Local 8
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
JoyHawkins Ask Joy Hawkins Anything About Google My Business - Local Marketing Institute Events 10
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
rosie.brightlocal Google Reviews Study: How are local businesses using Google Reviews? Local Reviews 1
JoyHawkins October 3, 2018 - Google Medic Algo Update - How Did It Affect Local Businesses? Google Algorithm Discussions 4
Garrett Sussman 3 Creative Ways to Use Community Events to Get Reviews For Your Local Business Local Reviews 2
H Local Business Knowledge graph Google My Business & Google Maps 8
B Single-City Multi-Location Business Local SEO Multi-Location Issues 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom