Recent content by Annika Neudecker

  1. Annika Neudecker

    Do descriptions ever actually affect Apple rankings?

    I had this question come up recently in regards to Apple Business Connect. A company wanted to optimize their description on ABC to include lots of keywords in hopes of helping them rank better. I know that on GBP, keywords in description are not a ranking factor, and my understanding is that...
  2. Annika Neudecker

    What Is This ID?

    Hate to necropost but I've been investigating this exact issue for my company. Do you know what API function is used to call this data? Edit: Never mind, I think I found it.
  3. Annika Neudecker

    Measuring Video Views on GBP

    We're looking into creating location-specific videos for our Google listings, showcasing the property and the benefits we offer our customers. One of our competitor does this with their locations and their videos look great in the Maps mobile SERP and it really helps them stand out. Our company...
  4. Annika Neudecker

    GBP Videos - Best Practices For Creating And Posting?

    I'm looking into creating short videos to share the most important features of our stores with our customers - something fairly simple, photos of the location alongside information about the location that people looking to use us would want to know. I was wondering if there are best practices...
  5. Annika Neudecker

    Searching GBP account by store code seems broken

    Very weird! I tried again, and again had the same issue. Are there any settings you know of which could impact how search in your account works? I'm hesitant to reach out to Google because I know how unreliable their support can be.
  6. Annika Neudecker

    Searching GBP account by store code seems broken

    I manage a GBP account with over a thousand listings, most of which share the same name. Over the past few months I've noticed that searching my account by store code has become less and less reliable, to the point it now doesn't seem to work at all. We use three and four character numerical...
  7. Annika Neudecker

    Missing Reviews/ Reviews Disappearing

    I haven't seen much from others about reviews disappearing lately so I'm assuming this is just an issue with some of my stores, but I've gotten a few reports this week from locations about reviews that were posted not appearing. They say they had customers tell them they left reviews or a...
  8. Annika Neudecker

    Apple relaunches Apple Business Connect

    Update: I've been in two back to back webinars today and got two different answers to this question! In the first webinar, hosted by a major local listings platform, they said that UTMs cannot be used and are stripped out of any data sent over via the API. In the second, hosted by BrightLocal...
  9. Annika Neudecker

    Apple relaunches Apple Business Connect

    Which field in particular were you able to get them added to? On our listings it only shows the base of the URL in the listing itself, e.g. xxyyzz.com, not the extended location-specific URL which comes up when you click the link.
  10. Annika Neudecker

    Apple relaunches Apple Business Connect

    Has anyone had luck with getting tracking parameters into URLs on any part of their listing? Action links, posts, main site links? I've tried adding them to the action links but haven't seen any hits yet and I'm not sure if it's because Apple isn't displaying the action links yet or because...
  11. Annika Neudecker

    What are the most important metrics in monitoring local SEO health?

    I'm working on pulling together a new report to track performance changes in local search month over month for my company. There are so many different factors and bits of information that I could pull in that I've gotten my head into a bit of a knot over which ones actually matter. I could use...
  12. Annika Neudecker

    Creating a Feedback Page on the Website to Ask for Reviews

    Just make sure that you're giving all customers the same opportunity to leave reviews on external sites and not gating them based on if they leave positive or negative feedback, e.g. only displaying a link to GBP if they say they had a good experience.
  13. Annika Neudecker

    Can live links be included in a GBP Q&A Answer?

    Google is unlikely ever to bend this rule because of the spam potential. I'd recommend instead copying and pasting one of the relevant FAQ questions into your response and/or mentioning that they can access your FAQs by visiting the website linked on your listing. It's not ideal but it could get...
  14. Annika Neudecker

    Apple relaunches Apple Business Connect

    I've started using it. One thing I've found a bit confusing is how they seem to be making you have the same cover photos, logos, categories, names, etc for all locations in one Business group. Is there no way to A/B test cover photos or categories without splitting your locations into multiple...
  15. Annika Neudecker

    Manage Google Business Account - Google forcing businesses with multiple locations to manage on Search

    The URL provided in the Ask for Reviews link and the URL from the View on Maps button are different, but @seaniaaa's recommendation for using GatherUp works perfectly!

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