Recent content by Eoghan_Aircam

Care to share how they impacted performance for your single location / multi-location campaign? Was stock or location specific imagery used? If anybody is up for piloting a campaign with me where we provide some location-specific photos, let me know! Ref: About image extensions - Google Ads...

Rating and review volume are also big factors - consider focusing on that end of things too.

User proximity to business is heaviest factor. Don't think cell tower / wifi network connections have anything to do with it. It's a GPS calculation! Other reasons why their ranking is different to your reports: Rank reports simulate searches as a brand new user to minimize any...

+1'ing Colan, don't overinvest in this section of the list. No ranking impact and a section that's overwhelming for a user might do more harm than good in terms of driving higher listing CTR!

Local listings pointing back to local landing pages isn't a bad thing, just make that 'ORDER NOW' button nice and prominent on the page! If you want to remove any specific online order partner (as I know those delivery platforms can sometimes generate a listing for a business all on their own)...

Yes, different phone numbers, photos and web url links will help mitigate any duplicate flags. Departmental listings in a hospital setting are definitely something Google permits. You can also submit those dept. listings to other networks and they will be fine to display (Apple Maps, Yelp...

Yes but those benefits are isolated to a very small number of sites in their or any other listing vendors network nowadays. Local Search traffic and influence has isolated to a very small number of publishers. Going as deep as possible on those is smarter than spraying and praying.

Is the rebrand happening gradually or on a specific day where all old signage is retired? I did a 4,500 location rebrand in a single day before so it's a loooong day but doable! Changing listing name and domain will put the changes on the listing under review in GMB - make sure you have plenty...

Google figured that out a long time ago. To get decent local backlinks - get the local business to partner with local orgs - charities, government bodies, events, chamber of commerce and their clients, vendor business partners. Keep it local.

Yes - no harm. Biggest priority : no but you're responding to customers after all and maybe an email alert that the business sends them back to the listing and considering it as an option in future purchase! Would explain the delay in your response to a negative review too so nobody is inclined...

Sales pitch. Long tail citations / listings are only declining in value and influence. Tread carefully.

Depends on vertical here. With foot-traffic dependent national brands, online activity isn't as important to them as showing how the efforts are helping streamline more store visits - Listing accuracy + completion rates: (train client to expect not everything will be 100% accurate at all...

Seems good and OK to list their office / HQ under the categories you suggest.

These service justifications can also sometimes come from the businesses website. Make sure you're being abundantly clear there too!

Would consider Yahoo, MapQuest (esp if your target demo is older - MQ ranks well in Google too under 'directions from A to B' searches + the top 5/6 vertical sites. Would also syndicate to HERE, TomTom, Waze to fully cover in-car navigation exp. Claim local presence on popular social...