Recent content by GoLocal

Politely disagree. I oversee identical projects regularly without a wrinkle. Cheers Matt.

I do stuff like this. Just put 37500 fact-based product descriptions online for an ecom in just a few hours. It's not hard.

For sales for sure FB and IG are the spots, make sure everyday the location is updated in settings not by post. (people don't scroll for addresses) Post lots of photos of people making the "omigod this tastes amazing" face with truck in background in full swing. That's the money shot. People...

Interesting, I've never heard this angle before. I always thought of it in relation to pin density, which must be related to population. Cool concept, I've never heard anyone quantify is as targeting more population but ultimately we are. I'm going to start paying more attention to this.

How much is always relative, it completely depends on what you're trying to outcompete. Google doesn't care about duplicate content typically in a context like this but that also doesn't mean you couldn't have gotten more value from non-duplicate or that it will stay like that forever. There are...

Where is the threshold on this?

From CTR standpoint I heard on a podcast this week (so might be bunk) that it doesn't matter about driving directions to the location, so much as from the location, that moves the needle currently. YMMV.

Google has an agent-builder, maybe this is what it applies to, I'm not positive but it seems like a match. In theory you would train the AI agent to quote properly and gather leads. YMMV. https://cloud.google.com/use-cases/ai-chatbot?hl=en

Definitely. I can show you plenty of instances where professionals own sites are outranked by directory pages. I just built a "Top Realtors" page for a realtor that immediately outranked the realtors on the page.

Classic be careful what you wish for.

Schema should always match content. Content should never be different across platforms in any fundamental way like different hours, i.e. no business should be trying to trick the map then tell the truth on contact page.

I like when clients do their own Q&A, always seems to create a better result.

Client who offers 5 different services is targeting 200 towns/cities across 9 provinces, some tiny with no competition, some large with tough competition — with limited targeting down to neighborhood level in the largest 4-5 cities. What structure would you use for this website given the current...

Indeed. Just took a quick glance at the Wiki, sounds about right. Lawsuits FTD had obtained a near-monopoly position in its market. It has been sued several times by the United States Department of Justice to ensure it does not engage in non-competitive behavior, namely prohibiting members from...

Most shops used to be like that. The work I did was for a middle level player, someone in between FTD and the shop owner/operators. They buy/recruit stores, keep the managers, and add the FTD ordering system. In Canada if you go to any floral website and click on order you get one of two pages...