Recent content by Michael Andrews

The advice you received is true. Think of Performance Max as a supplement to your Search campaigns. Your Performance Max campaigns will be more effective from learning from your Search campaigns. The biggest pro of a Performance Max campaign is that it allows you to create ads across all Google...

Sometimes you receive "false positive" messages from Google. Since you don't have Enhanced Conversions turned on, attention would not be required. It's just Google's little nudge to try to get you to use their new feature. These alerts are also sometimes triggered when there is a drop in...

There are numerous pre-made reports if you go to Insights and reports and select Report editor. Many of the existing reports you can probably combine to make a new report if you have to.

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Very good question. There are two cases where Ads will mark your campaign as "Limited by budget" 1. The campaign is under-performing due to the budget being limited 2. The campaign bid strategy is using Maximize Clicks bidding and could increase traffic by raising your budget A campaign that's...

I will state that each recommendation would be different based on each advertiser's goals. To review your recommendations above, and based on some of your previous questions: Bid more efficiently with Maximize conversions using a target CPA In this recommendation, smart bidding will try to get...

If you are talking about setting a Default max. CPC bid, they cannot be set at the Campaign or Account level. These bids can only be set at the ad group or keyword level. Also, you need to be running a campaign using a Manual CPC or Target ROAS bidding strategy. Keyword bids aren't applicable to...

The easiest way to view this information is to go to your Campaigns and select the Segment Network (with search partners) Here is a sample screenshot to assist you: Let us know if you have any additional questions.

You can put the same conversion value for both calls and online form submissions (e.g. $1.00). Different conversion values only really matter if you are using Maximize conversion value or Target ROAS automated bid strategies for the campaigns. Google will use these values to help determine...