Recent content by Mike Vannington

On the "human" level, I note that many businesses use the FAQ to discourage customers from contacting them directly. If you want FAQs for it's effect on the algorithm, that's one thing, but if you want to generate phone calls don't use the FAQ as an impediment to the potential visitor...

Thanks for the "magic bullet" answer.

The Situation: In an effort to "get my feet wet" again, I've volunteered my time and expertise to help a local non-profit fraternal organization to do basic, local SEO. Meaning claim all the citation services & sites, make the NAP consistent, etc... The organization has been around for...

It's never either/or. The answer is always BOTH. He's cheating. Destroy him.

Thanks the first thing I learned is that at some citations aren't even indexed, which is new news to me. So it seems getting them at least past that threshold is important. I have to read more...

Just sitting here at my desk atm, thinking, pondering, theorizing and now "spitballing". I wonder if there would be any value to backlinking citations. At this point in my guesswork, I think the question boils down to, whether or not citations have a "set value" to Google, no matter what their...

Good I'm glad you are going into this "eyes open". My primary concern for all small businesses that get into the "SEO" aspect of marketing is that they make their decisions wisely, with concern for the long-term impact on their business as a first concern, before any motivation about possibly...

Thanks for your phrase "The current correct terminology". Glad to know I'm not the only one.

Is Google Analytics still available for free?

This is about a previous client, my first, when I first became aware of LSEO. I was self-taught, highly-motivated, etc... but in retrospect think I might have either made mistakes, or should have done things differently. This question is an attempt to learn the lessons of the past, in order to...

So that's it? Google Maps is the same, but they've changed the back-end and named it "Google My Business"? Also, since you seem to know things, is Google Analytics still available for free? I used it on a Word Press site and was able to see number of visits, bounce rate, traffic flow, etc...

I'm no expert, and if I were you I wouldn't act until you've recieved corroboration on my flea-bitten opinion. The fact that the 301 redirect is "new news" to you is an indicator of your level of SEO awareness, and the change you make could be catastrophic if it's the wrong move. I'd recommend...

When you say "app", do you mean "mobile only"? <rant> I can't imagine trying to do any kind of substantive work (LSEO, or otherwise) on a phone with it's tiny, headache-causing screen, limited field of view, "hit or miss" key inputs (where you spend more time fixing entry typos than you do...

Some background first: I started out doing computer repair, found a medical practice that was disatisfied with the person that built their website, learned about WordPress, from there learned about LSEO (on and off page) from various places online. At the time I thought I knew quite a bit, but...

What about the fact that the 120 reviews of the old business will be not be talking about the new business? While I get the fact that the reviews will appear to Google as pertaining to the new business, in the purely mathematical terms of the algorithm, I wonder if retaining them might not have...