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JoyHawkins

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Last week, I noticed a new feature on the Contributions tab inside the Google Maps app. It's called "Events" and when you click it, it prompts you to add an event to Google Maps.
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When you click it, it allows you to fill in the details of the event and publish it.

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I tried adding one to a library and within minutes of me posting it, it was showing in the Knowledge Panel for the library.
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I asked tons of people and was only able to find one other person that had access to this new feature. According to this thread, Google says it's available now for a small amount of users. It's important to note that my event likely published immediately because I linked it to a page on the library's website that showed the event. Another user in this thread had their event automatically get denied which was likely because they were linking it to a 3rd party site. Prior to this, there was not a direct way to add events to the Knowledge Panel apart from marking your events up with Schema on your website and hoping Google would pick it up.
 
I wonder if the owner then has control over that event via the dashboard so they can edit / update accordingly?
 
Google launches tons of features on Maps before it hits GMB. I assume a business could contact GMB support to get the event removed if it was not accurate.
 
Google launches tons of features on Maps before it hits GMB. I assume a business could contact GMB support to get the event removed if it was not accurate.

Yeah, I thought as much, so you mean this could possibly lead to even more #craponthemap!
 
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I also don't yet have access to it. I'm publishing client events as posts on GMB now -wondering how (or if) these interact with each other?
 

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