AggregateRating and FAQ Snippets

[Harmony Huskinson]

Hello,

Does anyone know whether a local search result can include AggregateRating for "LocalBusiness," as well as FAQ snippets?

Some older articles and studies say you can as long as it's not a product (with "Hotel" as the example markup), but I'd appreciate any confirmation from folks.

Testing FAQ page mark-up with Product Ratings on Google | Mr Jonathan Jones

So one of the questions I asked John Mueller in a Google Hangouts recently was – Is it possible to have FAQ page mark-up and product review ratings simultaneously? Or something like that. It is a genuine question as development resource has to go into getting structured data applied in complex...

www.mrjonathanjones.com

How to Use Google FAQ Rich Snippets

Learn about Google’s rich FAQ snippet in search results, how it works, and how your brand can take advantage of it – Content Marketing Institute

contentmarketinginstitute.com

 

[JeffClevelandTN]

Hi @Harmony Huskinson! This actually came up very recently in another post, but the thread got a little heated, so I'm not linking to it .

The answer is "no" for Google, but possibly for "yes" for Bing. If you read this Google doc from 2019, it specifically discusses "LocalBusiness" & "Organization": Making Review Rich Results more helpful | Google Search Central Blog | Google Developers

 

[Harmony Huskinson]

Hey Jeff! If you're talking about the weirdness of local businesses trying to achieve rating snippets, I get it. They don't technically quality for it. But Google's actions around this are consistently misaligned with their policy, which causes further confusion.

I got the answer I needed from this article in Search Engine Journal: Local SEO Schema: A Complete Guide To Local Markup & Rich Results

Thank you!

 

[JeffClevelandTN]

Good deal, nice article!