AggregateRating and FAQ Snippets

[Harmony Huskinson]

Hello,

Does anyone know whether a local search result can include AggregateRating for "LocalBusiness," as well as FAQ snippets?

Some older articles and studies say you can as long as it's not a product (with "Hotel" as the example markup), but I'd appreciate any confirmation from folks.

https://www.mrjonathanjones.com/2019/10/05/testing-faq-page-mark-up-with-product-ratings-on-google/https://contentmarketinginstitute.com/articles/google-faq-rich-snippets/

 

[JeffClevelandTN]

Hi @Harmony Huskinson! This actually came up very recently in another post, but the thread got a little heated, so I'm not linking to it .

The answer is "no" for Google, but possibly for "yes" for Bing. If you read this Google doc from 2019, it specifically discusses "LocalBusiness" & "Organization": Making Review Rich Results more helpful | Google Search Central Blog | Google Developers

 

[Harmony Huskinson]

Hey Jeff! If you're talking about the weirdness of local businesses trying to achieve rating snippets, I get it. They don't technically quality for it. But Google's actions around this are consistently misaligned with their policy, which causes further confusion.

I got the answer I needed from this article in Search Engine Journal: Local SEO Schema: A Complete Guide To Local Markup & Rich Results

Thank you!

 

[JeffClevelandTN]

Good deal, nice article!