Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
There is a really good discussion over at YouMoz / SEOMoz about the ethics of SEO especially as it relates to SMBs… and it's about Google and Spammers and SMBs that want quick easy rankings and marketing responsibility and… it's worth a read.

It was written by Marie Haynes, a member here at the Local Search Forum and the very 1st person I ever did Google Places Training for.

It's sort of a made up story about a Plumber, but a story everyone here should be able to relate to. She summarizes at the end with the following...

Are SEOs Destroying Small Businesses? A Penguin Story - YouMoz | SEOmoz

The world of SEO is changing! I believe that the day is coming when there will be no easy ways to get backlinks. A good SEO knows how to network and where to cultivate links. And better yet, a good SEO can help with content creation that is going to attract natural links...and then promote that content!

But what do you think? Will today's linkbuilding strategies last? Are SEOs who use these tactics likely to cause their clients to get penalized? And more importantly, are poor quality SEOs destroying small businesses?

I could really relate to many of Dana's comments - snippets below.

danatanseo
Still, we are all so susceptible to the idea of making it big overnight. We are so easily seduced because we are greedy. Good marketers know how to captialize on that greed, and SEOs marketing SEO are apt to tap into that just like anyone else selling stuff.

So, I'd argue, that the blame really should be shared by business owners looking for an easy, fast, cheap way to get what they want and SEO's who are irresponsibly giving it to them.

I do think that Google's lack of transparency and being very difficult to use for small business owners is a huge part of the problem. Google expects small businesses to learn how to submit sitemaps, shopping feeds, and schema.org markup. Big companies can hire people to do this for them, while the little guys just get further and further behind.

Following are a couple of my comments

Even though I specialize in local now, local IS currently mainly about the organic algo. So when SMBs come for help at the Google and your Business forum or my Local Search Forum asking why their ranking dropped - it's no longer as simple as checking to see if they have any G+ Local violations or dupes. You have to look at what they've done on the organic SEO side of the house and sometimes, as with Joe, it ain't pretty.

True of any business, but I think SMBs often want to take the quick, cheap, easy route to ranking and often the companies that make the biggest promises for the lowest buck are the link building SEOs. And even though I think business owners need to be accountable for their own online campaigns, I just think many have no clue what type of marketing is being done for them or what type of negative impact it can have.

and later I said...

Doug said: "Google created SEO as the cat and mouse game that it is. Personally, I'd be happy if Google made SEO easy and honest & open. The system they've allowed to flourish is one that hurts many small businesses as much as it helps others."

Actually I think the problem is the damn spammers! That's why Google can't make things transparent and easy. As soon as spammers find a way to game the system, Google has to find a way to thwart them. It's been that way for years. (Think old old days, tiny text or whatever.) Spammers do something, Google cracks down. Innocent webmaster does the same thing for the right reasons not trying to be spammy, not knowing it's a problem and the baby gets thrown out with the bath water.

I know this from being a Top Contributor at the Google Business forum and dealing with the Google Places guidelines all the time. There too, Google can't come right out and say "always do this and never do this" because that just gives the spammers and fake Place page builders a road map to follow. So guidelines are intentionally vague and SMBs break the rules all the time not even knowing it's a problem - because it's not clearly spelled out and can't be.

Google and the spammers - that's the biggest cat and mouse game of all IMO.

Not to negate what you are saying. I totally get it from your viewpoint, just explaining why Google can't make it easy and transparent.

Anyway, head over and read the whole discussion. Are SEOs Destroying Small Businesses? A Penguin Story - YouMoz | SEOmoz

What do you think?
Comment here or there and share your thoughts.
 
Similar threads
Thread starter Title Forum Replies Date
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 1
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 4
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
brettmandoes Hiring SEO Analyst - Full Time - Remote Accepted Local SEO Job Board 0
ganapathy Wix Platform From SEO point of view Websites, Software, and Security 4
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Chandra What is the state of reputation management in SEO and marketing? Break Room: Chat and Off Topic 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
A Pointing SEO friendly domain to old domain and its effect on GMB ranking? Local Search 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
B SEO A/B Testing is possible... And it is easier than you think Recycle Bin 0
J Voice SEO suggestions? Organic SEO 2
M Client Says SEO Should Be Paid By Commission Only Consultant's Corner 15
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
D SEO Audit Expert / Consultant Needed Local SEO Job Board 1
djbaxter SEO Cheat Sheet for Small Businesses Organic SEO 0
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
djbaxter Do SEOs Blindly Believe Google's John Mueller? Organic SEO 2
djbaxter Google on Canonicalization: SEO Mythbusting Organic SEO 0
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
P I need a recommendation of a person implementing Schema.org (vast experience in json-ld and SEO) Local SEO Job Board 4
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
djbaxter SEO people continue to debate about E-A-T but Google has been clear and consistent Organic SEO 0
L Yelp seo Local Search 2
Monica Simpson Local SEO Zoom - June 19th Events 1
quartercheapersigns Social Media for SEO Mobile & Social 5
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
Monica Simpson Local SEO Zoom Meetup Events 1
JoyHawkins How Do You Do Local SEO Keyword Research? Local Content 15
Srinath Checkout my new Local SEO Audit Tool & Get your Local SEO Score Recycle Bin 0
Monica Simpson Local SEO Zoom Meeting Events 19
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
bruce@brucejone List Of Over 100 Free SEO Tools Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom