GBP Landing Page — Multi-Location: State Page vs. City Page?

[Matt Chauhan]

Hi all,

I’d love some clarity on best practices for GBP landing pages for a business with two physical locations in different states.

Each location has:

State-level service pages for each state.

Dedicated city-level service pages for each city where the offices are located (these pages have unique local content, local NAP, embedded maps, etc.).

My question: Should each GBP location link to the state page or the city page?

I’ve heard local relevance beats authority, so I’m leaning toward city pages, but want to confirm.

I would love any advice or examples from others who have seen ranking improvements by doing this.

Thanks so much!

 

[GMBapi.com]

My ten cents: Yes, link each GBP to the city-level service page for that specific location. Local relevance absolutely beats raw authority in this case.
Here's why:

• The city page is hyper-targeted, with local NAP, unique content, and an embedded map—exactly the kind of signals Google looks for when evaluating location relevance.
• It helps reinforce entity alignment between your GBP and your website, which improves trust and visibility in the local pack.
• We've seen this in practice—switching from a broader state page to a tightly focused city page often leads to better local rankings, especially for “near me” and city-based searches.

Just make sure each city page is unique, useful, and clearly tied to that physical office—and you’re on the right track.