GBP Landing Page — Multi-Location: State Page vs. City Page?

[Matt Chauhan]

Hi all,

I’d love some clarity on best practices for GBP landing pages for a business with two physical locations in different states.

Each location has:

State-level service pages for each state.

Dedicated city-level service pages for each city where the offices are located (these pages have unique local content, local NAP, embedded maps, etc.).

My question: Should each GBP location link to the state page or the city page?

I’ve heard local relevance beats authority, so I’m leaning toward city pages, but want to confirm.

I would love any advice or examples from others who have seen ranking improvements by doing this.

Thanks so much!