Auditing a GMB listing

[RogerM]

Hi there LSF family...I hope you´re all doing well during these crazy times!

For the Local SEO experts here, I am wondering, what is your GMB audit checklist?

I mean, whenever you´re going through a GMB listing from a client, what are the items or topics you first check whenever auditing it?

I am currently looking to learn as much as possible about Local SEO and I am very curious about what your GMB auditing process looks like.

Thanks in advance!

Cheers and be well!

 

[whitespark]

Hi Roger,

I'm a big fan of the ThriveHive GMB Grader tool, which is now a Wordstream tool:

Fast, Easy & Free Marketing Tools by WordStream

Our free marketing tools and graders provide fast and easy ways to find keywords, build ads, analyze performance, and get more out of your budget.

www.wordstream.com

Should help you out with auditing.

You might also want to check out our free local seo checklist tool based on the recent 2020 Local Search Ranking Factors survey results: Local SEO Checklist Tool

Hope this helps!

 

[RogerM]

WOOOOO!!

I need to give them permission to edit and delete my Google my Business listings?

I am sorry, I know I am new at Local SEO but, I don´t see why I should give them that much permission. I´ve logged with Google authenticator before and I haven´t seen this.

 

[whitespark]

Uh, yeah, that's just unfortunate messaging from Google's GMB connector. I wouldn't worry about it. They won't be deleting your listings. They do need access to evaluate and give you a score, though.