Barnacle SEO: Attaching to sites that rank well.

[Dustybones]

I the idea of barnacle SEO was started by Will Scott back in 2008. Moz has now tossed in some thoughts on the process in todays White Board Friday.

[h=2]Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday

When ranking for incredibly competitive keywords just isn't a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today's Whiteboard Friday, Rand explains just what that means and how to go about it.[/h]

And here is Phil's post on the subject back in January

Your Field Guide to ?Barnacle? Local SEO

You know when you type in a local search term (like ?auto repair?) into Google and you see a business?s Facebook page or Yelp page or YouTube video or channel (or even its YellowPages listing)? Well, if your business has good rankings for one of those, you?ve just pulled off a bit of ?barnacle? local SEO.