Best Ways to Get Inventory of Google Maps Listings for Company with Many Locations

[russofford]

Hi,

Would anyone share their tips of how to go about getting an exhaustive inventory of any/all possible Google Maps listings in existence for a particular company with hundreds of locations?

For example, an insurance company with maybe 100 locations, and perhaps 150 agents... however many agents have come and gone and some agents have alternative agency names, etc. There might be hundreds of listing by the time the inventory is completed.

In this case, no one has ever done a good job maintaining this particular GMB dashboard, so there are many listings to close via the dashboard and most likely many listings in existence that are not yet in the dashboard (whether the agents are long gone or not)... there are probably many listings currently controlled by a dozen other misc Google accounts over the years.

Would you, for example, start performing Google Maps searches for the company name and copy/paste the results into a spreadsheet... then cross reference a master list of agent names / phone numbers, etc. provided by the company to find more listings?

Would you then continue to search with other data points in Google Maps, like the website URL and such... and then remove the duplicates in the inventory... or is there a better way to go about this?

Thanks,

Russ

 

[mborgelt]

It might be difficult to scale but Andrew Shotland's NAP Hunter seems like a good tool for this task.

 

[JoyHawkins]

The most accurate way currently is pretty manual and you would need a list of all current AND previous address for each location. It's in this presentation: https://www.slideshare.net/mobile/i...-know-about-google-my-business-possum-in-2016

 

[JoyHawkins]

 

[JoshuaMackens]

Do you think this shows pretty much every listing in the building that has to do with that category, Joy? Is this a replacement for MM "select a place" that shows everything?

 

[JoyHawkins]

Yeah it is super accurate. It doesn't show all the listings in every category though like the MapMaker feature you're referring to.

 

[russofford]

Thanks Joy & Joshua.

I guess the 'select a place' method that JoshuaMackens mentions, would be good if categories are not consistent / missing.

Russ

 

[chadkimball]

hire a good scraper and they'll be able to get a ton of listings for you. for example have them scrape you a list of every single listing in the USA with the name of the insurance company you're working for. Obviously there will be outliers but this can be a great shortcut

 

[JoyHawkins]

hire a good scraper and they'll be able to get a ton of listings for you. for example have them scrape you a list of every single listing in the USA with the name of the insurance company you're working for. Obviously there will be outliers but this can be a great shortcut

Where do they scrape them from? Google Maps or Google search?

 

[chadkimball]

a good scraper will know how to scrape anything you want, from anywhere

 

[JoshuaMackens]

Yeah it is super accurate. It doesn't show all the listings in every category though like the MapMaker feature you're referring to.

So it could potentially miss duplicates if the duplicate has a more general category selected (like "doctor" vs "pediatrician") or if they have the category wrong completely?

 

[JoyHawkins]

Yeah it could. I generally do a few searches to be safe and make sure one of them is the generic category for their industry (ex: doctor, lawyer, insurance agency).