Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions)

[JSammon512]

Hi All,

I'm trying to figure out who to reach out to at Google but here's the situation:

If you're running local pack ads (Google Local Extension), you can only track who clicked on the ads. This is actually viewed in Google Ads.

You can't see who comes to your website directly from the local pack ads and who actually calls/fills out a form from local pack ads.

It's weird that you can't see this data. Ideally, if someone were to click on a local pack ad and come to your GMB profile and click to your website, this would be relected as paid traffic. You could then see if the visitor converted into a form submission or call.

Right now Google attributes all traffic coming to your website from GMB as organic.

Anyone else running into this issue? I figure it's something that needs to be taken up with Google so they could potentially make adjustments to the tracking in Google Ads and Analytics.

If you can give me direction on who to reach out to, I would greatly appreciate it.

Thanks!
John

 

[Colan Nielsen]

Hey @JSammon512

If you subscribe to our training, the instructions are here FAQ About Ads in the 3-Pack – The Expert's Guide to Local SEO. If you're not a subscriber yet just let me know and I'll PM you some info.