Bid strategy learning AGAIN

[gwebstech]

Hi, i recently paused my campaigns for a few days, ive enabled them again and now the status says bid strategy learing again. It had learned all that previously and had been working normally.

So does this mean everytime i pause my campaigns, it will go into bid learning again?? im sure it never used to, i havent changed anything other than paused them

thanks

 

[Chris Barnard]

It could depending on bid strategy, goals, settings...etc and how long they were paused. I do it from time to time, with no measurable drop in performance.

Pausing a campaign can cause relearning, but not always.

There is no learning phase for manual CPC, so with smart bidding, its probably relearning because conversions changed over the time period.

Duration of the learning period for campaigns and what affects it - Google Ads Help

After you make a change to your automated bid strategy, the campaign or portfolio needs some time to calibrate towards the new goal. To indicate this, a "Learning" status may be shown. Learn more

support.google.com