mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Hello. I was instructed today to discontinue running branded PPC because it impacts Google displaying the My Business profile. I know that running branded PPC is a debate all by itself, but I had never heard it impacts the business display. Is this accurate? Thanks for any insights!
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Yeah, not true at all. I'm running paid ads for a local client and while this is a non-branded term they control a text ad spot, a map pack ad, map pack placement and organic placement. That wouldn't change for a "brand" term, because a keyword is a keyword. Google Ads doesn't split out "Brand vs Non-brand" queries automatically; that's up to you to decide what those are.
 

mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Thanks Eric! In hindsight, I think it was a tactic to gain some additional ad spend ( to shift in their direction..)
 

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