mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Reaction score
1
Hello. I was instructed today to discontinue running branded PPC because it impacts Google displaying the My Business profile. I know that running branded PPC is a debate all by itself, but I had never heard it impacts the business display. Is this accurate? Thanks for any insights!
 

mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Reaction score
1
Thank you very much Joy - I didn't believe so either. Have a good day!
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
Yeah, not true at all. I'm running paid ads for a local client and while this is a non-branded term they control a text ad spot, a map pack ad, map pack placement and organic placement. That wouldn't change for a "brand" term, because a keyword is a keyword. Google Ads doesn't split out "Brand vs Non-brand" queries automatically; that's up to you to decide what those are.
 

mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Reaction score
1
Thanks Eric! In hindsight, I think it was a tactic to gain some additional ad spend ( to shift in their direction..)
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Can Paid Search Targeting Brand Keywords Kill Your SEO? Organic SEO 0
Matt Chauhan Knowledge Panel Not Appearing for Brand Name Search Google My Business & Google Maps 4
Colan Nielsen NEW Free Apple Listing Management For Brands With 20+ Locations LSF News and Announcements 0
NevenaIvanova Brand Visibility Issue Caused by Building Entity Google My Business & Google Maps 2
Dino Closed business showing in branded search Multi-Location Issues 1
patrick6411 One per brand, plus one for entire dealership, plus one for sales and one for the parts department Google My Business & Google Maps 2
Cory Agular Google Knowledge Panel - Creation For New Brands Google My Business & Google Maps 2
Ben Walsh Branding name change for local attorney ( legalities) Ask a LocalU Expert [PRIVATE] (LocalU) 1
lincolnchan Branded KW Getting Outranked By Competitor... but neither should have GMB All Things Google My Business [PRIVATE] (LocalU) 2
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
david.victor Brand New GMB Listing Suspended (I think) because of...address(?) NAP, Categories, Dashboard Data 3
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
Frank Jones Wrong Google Listing Showing For Brand Name Multi-Location Issues 2
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
P Existing location is from another brand Google Duplicates & Merges 2
haileym Appearing For Branded Searches After Name Change Moving or Name Changes 1
J Branded Search shows Co Location but not G Maps search for city/location Google My Business & Google Maps 0
Ellen Car Dealership Service Department Listings Showing for Brand Search Google My Business & Google Maps 4
hajnasiewicz GMB Listings Allowed for Grocery: Private Label Brands Service Area Businesses 2
AndySimpson Client Brand now a Knowledge Panel Google My Business & Google Maps 4
Colan Nielsen Google Really Pushing Competitor Listings on Knowledge Panels and Branded Searches Google News: Important Changes & Features 4
C Listing is not appearing in Brand Search Query Google My Business & Google Maps 14
Emily Brady GMB Listing Not Showing Up in Knowledge Panel for Branded Searches Local Search 2
L Is having "inc" at the end of the brand an issue? Help & Support for Google Local 3
rhowe If you have a physical location for one brand, but open another ecommerce store, can you set up a GMB listing? Service Area Businesses 7
JoyHawkins New Layout on Mobile for Branded Searches Google News: Important Changes & Features 7
Tim Colling "Brand" knowledge panels and MREIDs - what are they good for? Local Search 6
W Directory Showing In Brand Search Term Results Local Search 8
J Wrong Corporate Logo Showing in Branded Search Local Search 6
hajnasiewicz Grocery: Private Label Brands Service Area Businesses 1
MarianoF A brand name too long for a Title Tag. Should I include it there anyway? Local Search 11
H What is the difference between 'branded' and 'direct' Multi-Location Issues 2
D Google My Business (GMB) Multiple Doctors & Locations for Same Clinic (with different brands) Google My Business & Google Maps 7
JohnS GMB & Branded Search Insights Google My Business & Google Maps 0
N GMB listing not ranking for Brand Name + City Google My Business & Google Maps 13
Tim Colling Your website has a brand new look (including Whatsapp !!) Google My Business & Google Maps 2
JoyHawkins How are Google My Business Branded Searches Defined? Google My Business & Google Maps 14
Stefan Somborac Brand Account has been blocked? Google My Business & Google Maps 1
A Help pls - Same building, same brand, different companies - Google say no. Google My Business & Google Maps 11
Colan Nielsen GMB Adding "Menu" and "Posts" Tab For Brand Searches on Mobile Google News: Important Changes & Features 2
I A new brand account for a new GMB listing? Google My Business & Google Maps 6
C Each GMB Is It's Own Google Brand Account!? Google My Business & Google Maps 0
M Branded Clicks Down / Impressions Up Google My Business & Google Maps 1
B Incorrect Brand Knowledge Panel appearing for branded queries Help & Support for Google Local 0
camarchi01 Knowledge Graph and/or Branding Issue Local Search 1
Paul Abrahams New Brand Page and GMB closed account - help! Google My Business & Google Maps 9
G Merging Google+ Brand Page with Google My Business Local Listing Google My Business & Google Maps 5
djbaxter Very nice SEO and branding move by David?s Bridal Local Search 1
MiriamEllis Branded Search Mistaken For General Search Local Search 3
Garrett Sussman Make Sure Your Brand is Telling the Same Story as Your Reviews Local Reviews 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Newest Posts

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom