I’ve been using SurferSEO (if that's the tool you are referrring too) for several years now, and I really like it! It's intuitive and actionable, especially for improving on-page SEO for local businesses. It gives you great insights on what you content is lacking and how well it aligns with what’s currently ranking in your target market. I use it for every local SEO projects of mine, and from what I've noticed it does help to rank higher especially for competitive keywords. Optimized content does make a difference I would say
If you are interested in anything specific about content optimization and analysis let me know, I would be happy to tell more details about how I use SurferSEO for it!
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