Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
It's been commonly known for years that Internet conversion rates are 1 - 2%. But I have not heard reports of how much higher conversion rates are via phone.

30 - 50% conversion rates - according to this study!

I think that's especially true for local businesses. Marketing consultants always want to track traffic and clicks and worry about whether Insights stats are accurate, but I'm sure for local phone calls is where it's at! And of course more and more the calls are coming from mobile.

Check out this post from Greg Sterling over at Marketing Land.

<a href="http://marketingland.com/report-calls-have-30-to-50-percent-conversion-rates-most-come-from-mobile-128906">Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile</a>

Report finds that 75 percent of calls to businesses come from smartphones.

A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That?s according to a new Call Intelligence Index report from Invoca.

... The analysis determined that mobile marketing (search, display, etc.) was responsible roughly 54 percent of all calls to businesses. And 45 percent of calls to businesses came as a result of a mobile search.

Beyond this the overwhelming majority of business calls (75 percent) come from mobile phones.

Head over to read and see the charts including: The Top 10 Marketing Channels Driving Calls.

Great info! Thanks Greg!
 
Similar threads
Thread starter Title Forum Replies Date
RattlingTram Am I doing something crazy wrong with citations? Citations 8
T Client Getting Review Spammed Like Crazy - Any Additional Tips? Local Reviews 11
Garrett Sussman How To Turn Your Reviews Into Web Copy That Converts Like Crazy Local Reviews 2
H Am I crazy? Google analytics problem (or penalty)? Local Search 2
Colan Nielsen What's With the Crazy One-Box? Local Search 5
Linda Buquet Cool Trick/Tool for Cross Checking the Crazy Local Stack Changes & More Local SEO Tools & Software 3
Linda Buquet MUST WATCH! Crazy Good Local SEO Video - Greg Gifford Local Search 6
Linda Buquet Pigeon Analysis - New Insights about this Crazy Google Local Algo & the Constant Flux Google My Business & Google Maps 50
RobinOctane Get Listed Going Crazy Or Is It Just Me? Local Search 7
Colan Nielsen Crazy serp! Organic SEO 6
Linda Buquet What Hollywood can Teach you about the CRAZY World of Local Search Local Search 5
Linda Buquet Crazy Google Local Page Name Conundrum - Clearing the Confusion Google My Business & Google Maps 31
J Crazy Blackhat Example Ranking Puzzles 9
JoyHawkins Crazy Blackhat Example Ranking Puzzles 9
L The Crazy SUITE World of Google Local Address Problems NAP, Categories, Dashboard Data 3
Linda Buquet The Crazy SUITE World of Google Local Address Problems NAP, Categories, Dashboard Data 3
Bernadette Coleman Looking For High Level PPC Expert. Paid Search and Local Service Ads 0
B Ranking High Organically but Low in The Local Pack Local Search 4
djbaxter Ninja Forms WordPress Plugin: High Severity Vulnerability Patched Websites, Software, and Security 0
ianscott Contact Form 7 Datepicker - High Vulnerability Leads To Plugin Closure Websites, Software, and Security 1
A Analyze High CPC Local Search 1
LocalSEODat Hey Gang - if you get high volume of reviews and only reply to positive ones, is that a bad thing? Local Reviews 2
Ellen GMB Dashboard Data Highly Inflated -- Related to Barry Schwartz Inflated Impressions Article NAP, Categories, Dashboard Data 1
j_holtslander "Highly rated" with 1 review? + Missing "Service" Google My Business & Google Maps 3
H A practice with 1 practitioner, 2 GMB's, and 1 high ranking Google My Business & Google Maps 7
Dino Should I get rid of this high traffic page on my website? Organic SEO 5
JustinB High Ticket 3 Pack Professions Google My Business & Google Maps 7
H Why do these three out of town lawyers show up high? Ranking Puzzles 18
ValerieM Duplicate G+ page but ranks high - what would you do? Google My Business & Google Maps 8
Linda Buquet Rank High in Organic but Not in Local? Joy's Post at Search Engine Land Google My Business & Google Maps 16
J I don't get why this one ranks so high Ranking Puzzles 15
J I don't get why this one ranks so high Ranking Puzzles 15
Linda Buquet How To Do HIGH IMPACT Review Audits - Turn Bad Reviews Into Solutions - Miriam Ellis Local Reviews 0
Susan 51% say High Local Rankings Deliver Greater Response than Organic - BrightLocal.com Local Search 2
Linda Buquet Local SEO: Which Performs Better - High Pack or High Organic Rankings? Local Search 10
J High quality backlink service Recycle Bin 0
L New Local Ranking Puzzle - Come Play: Why Ranks High! Ranking Puzzles 4
Linda Buquet New Local Ranking Puzzle - Come Play: Why Ranks High! Ranking Puzzles 4
Todd McCall Local Link Building: High Authority Chambers vs Low Authority Trade Groups? Local Search 4
Linda Buquet How to Leverage your Competitors for Local SEO to get High Rankings Local Search 3
L Local Ranking Puzzle - Come Play Why Ranks High! These 2 Scored a One-Box Ranking Puzzles 4
Linda Buquet Local Ranking Puzzle - Come Play Why Ranks High! These 2 Scored a One-Box Ranking Puzzles 4
S For What it is Worth: High organic vs 7-pack Local Search 7
M Local SEO - Why is this ranking so high? Ranking Puzzles 11
M Local SEO - Why is this ranking so high? Ranking Puzzles 11
K New Game: Why does this employment law attorney rank high? Ranking Puzzles 3
K New Game: Why does this employment law attorney rank high? Ranking Puzzles 3
Linda Buquet Troubleshoot: Rank High in Organic but Drop out of the Pack? Google My Business & Google Maps 6
Linda Buquet Warning! High Alert re user: Maptivists Mod Squad 0
L New Game: Why Ranks High??? Ranking Puzzles 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom