Current value of complete Latitude & Longitude for every location in a chain?

[Henry LocalClarity]

Can anyone share insights as to the value of making certain that every location has a latitude and longitude listed for every GMB location?

This isn't something that can be edited by API (at least that is what I believe) so there would be a lot of manual work involved to update hundreds of locations for a number of large chains. If all of the address information is correct, how much additional value is derived from having a complete lat/long as well?

Thank you.

 

[Phil Rozek]

@Henry LocalClarity, unless Google seems to have difficulty understanding exactly where some of your locations are (e.g. incorrect placements of map pins, incorrect auto-edits that Google keeps proposing, etc.), I wouldn't bother.