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Can anyone share insights as to the value of making certain that every location has a latitude and longitude listed for every GMB location?

This isn't something that can be edited by API (at least that is what I believe) so there would be a lot of manual work involved to update hundreds of locations for a number of large chains. If all of the address information is correct, how much additional value is derived from having a complete lat/long as well?

Thank you.
 
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