Customer POV or Company POV, Which Works Better for Local Service Blogs?

[adriennew]

Hi everyone,
When it comes to blogs for local service sites (like roofing, plumbing, restoration), what have you found that works best for SEO and AI search:

• Writing from the customer’s perspective (first-person)
• Writing from the company’s perspective

Would love to hear what’s worked for you or any tips on how to get my blogs to rank. Thank you!

 

[fisicx]

A bit of both.

The focus of the blog should be reports on work you have done. It should include locations, the work done, techniques used, hint and tips, pictures, info about the customer requirements. This will provide a rich source of material for the search engines and answer a whole range of search queries.

You support these blog posts with well written category pages that describe the posts in the category.

And you use multiple categories covering locations, the type of project and even the material used.

All this takes time but the results are well worth the effort as you can cover a huge range of topics.