Linda Buquet
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Darren just wrote a great post!
"Dear Google, Stop Using Business Name as a Local Ranking Factor"
I'll second that. Could not agree more. It's so unfair!
I could not agree more!
I left a comment but it's not showing and didn't give me feedback as far as being accepted or waiting in moderation, so in case it didn't stick, here it is...
Thanks Darren for venting your frustration so we can all join in!
What do you think?
Are you fed up too?
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"Dear Google, Stop Using Business Name as a Local Ranking Factor"
I'll second that. Could not agree more. It's so unfair!
<a href="http://www.whitespark.ca/blog/post/54-dear-google-stop-using-business-name-as-a-local-ranking-factor">Dear Google, Stop Using Business Name as a Local Ranking Factor</a>
Google, Here's a Quick Fix
Hey Google, I have a suggestion. Rather than bother with all this descriptor stripping, just stop using the business name in the local ranking algorithm. It’s a stupid factor to consider anyway. Just because a business happens to have keywords in their business name doesn’t mean they’re a better business to rank for the term.
If you stopped using the business name, you’d eliminate the problem of people spamming this field, and you’d get better results because REAL businesses that have non-keyword stuffed names would be able to surface into the local pack.
Come on. Just do it. Please?
I could not agree more!
I left a comment but it's not showing and didn't give me feedback as far as being accepted or waiting in moderation, so in case it didn't stick, here it is...
Totally agree Darren!
Your examples just mainly had the word Plumbing in them, which many plumbing companies have.
Check a bunch of large metro competitive keywords and often the top 3 are all City + KW or KW + City business names and domain names.
Here a couple examples where they rank high in the 7 pack and have both city + KW:
bellevue dentist 7 out of 7
bellevue chiropractor 3 out of 7 (Last week was 5 out of 7)
That's just a couple examples. I could go on and on. And it's not fair!
Now there are lots of EMDs/PMDs that don't rank at all either. So EMD is not the magic bullet, but it sure helps.
Thanks Darren for venting your frustration so we can all join in!
What do you think?
Are you fed up too?
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<meta property="og:image" content="http://www.whitespark.ca/uploads/Computer-rage.gif">