Do listings have a better chance of ranking in the top 3 map pack results if they link to their homepage instead of a location page?

[gbimbh]

A client owns dental clinics across Edmonton and nearby areas. In one of the adjacent cities, they rank in position #8 for "dentist St Albert" in the local packs. The only reason I could deduce was that they link to their St Albert location page while the listings outranking them link to their homepage. The logic being that a homepage is the most authoritative page on a domain since these competitors have relatively fewer reviews among other factors.

Appreciate any guidance/thoughts on this!

 

[Colan Nielsen]

A good rule of thumb is to link to the page that ranks best organically. I would suggest doing some experimenting to see which page makes the GBP perform the best.