TammyT

Member
Joined
Dec 13, 2019
Messages
5
Reaction score
2
So we have experienced a lot of volatility in our organic and local pack rankings. We are using whitespark to clean up our directory listings and have made some positive gains. But we aren’t coming up citywide. While a competitor of our’s has the city name in their business name they seem to be showing up consistently in the local pack across the city not just in close proximity to their location? Does this have to do with city name? We are in a highly competitive plumbing and HVAC business.
 

pony

Member
Joined
Jun 26, 2019
Messages
124
Reaction score
85
Of course having the city name in the business title is going to help! But you risk getting marked as spam if it doesn't match what your business uses on signage, letters, or is legally registered as.

In your industry the spams seems to get by with a pass if it's not too egregious. Proximity, GMB categories, and the business title are 3 of the most important local ranking factors.

Play at your own risk :)
 

TammyT

Member
Joined
Dec 13, 2019
Messages
5
Reaction score
2
Thank you for the confirmation. Yeah, I don't see a way for our company to add the city name without looking really spammy. I just wasn't sure if this was helping them increase their visibility with wider proximity. Sounds like it definitely could be giving them a boost. Thanks!
 

pony

Member
Joined
Jun 26, 2019
Messages
124
Reaction score
85
Of course. You are correct that it's going to give them wider visibility but most likely just for the local term that they are using in the business title.

If they are using "Tom's HVAC Company Springfield" they they are going to rank really well top level local searches like 'hvac in springfield' but I doubt it would help them rank for neighboring cities. So at that level it could potentially be narrowing down their visibility to a more concentrated area, but they will rank better within that area.

Works well for companies that have greater coverage that their competitors, but if you are a single location business you might not want to get that specific if you are also trying to rank for local searches in nearby cities.
 

innateseo

Member
Joined
Dec 18, 2019
Messages
9
Reaction score
0
If you want to limit yourself to just that city then yes I recommend putting the city name in the META title. Also I suggest creating localized content on your blog or web pages.
 

TammyT

Member
Joined
Dec 13, 2019
Messages
5
Reaction score
2
Thank you for the feedback. I need to beef up our local content around the location on our web pages and blog.
 
Similar threads
Thread starter Title Forum Replies Date
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 3
abbiebeltran GMB Verification Postcard Update - What Does 2021 Postcard Look Like? Google My Business & Google Maps 1
Niki Business category does not support more hours Help & Support for Google Local 3
rayrober GMB Messaging does not turn on Help & Support for Google Local 2
nathangdavidson Does anyone know if there's a GMB Category for vaccination centre? Google My Business & Google Maps 8
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
Greg Bernhardt User asked a question... Q&A area does not exist in brand panel Google My Business & Google Maps 1
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
NexstarNickR Does PPC Perform worse if there are no trackable goals? Ask a LocalU Expert [PRIVATE] (LocalU) 4
Rich Owings Does "near me" optimization bring more organic or GMB clicks? Organic SEO 4
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
M Where does this type of SPAM come from? Spam on Google 7
P Does suspended listing affect account quality? Google My Business & Google Maps 4
I How does URL Shortening sites like Umuly work? Websites, Software, and Security 0
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
djbaxter Google: Moz Spam Score, Domain Authority Does Not Impact Google Rankings Organic SEO 1
Eoghan_MFeed Does anybody have any idea how many users Apple Maps actually has? Local Search 0
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Danish Blackmail Review (Asking money to remove it) | Google support does not wish to take it down Local Reviews 2
TimH FB app iphone does not show recommendations Local Reviews 0
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Y One of my rivals bought 5 stars 100 spam reviews in 2 weeks Google does not care Google My Business & Google Maps 1
Tony Wang Google now does food ordering Google My Business & Google Maps 2
M GMB Virtual Care Link - Does the URL have to be on the website? Google My Business & Google Maps 1
djbaxter Does John Mueller have a side gig? Break Room: Chat and Off Topic 0
K Map Pin Does Not Show When Business Owner Googles Their Address Google My Business & Google Maps 1
Zhanna Does Local SEO for small hotels return the investments? Google My Business & Google Maps 4
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
FriarTuck00 How Long Does It Take to Get Duplicates Removed? Google My Business & Google Maps 5
kathleen.rhodes Google's My Business Provider - how does a Chamber of Commerce sign up Help & Support for Google Local 6
djbaxter Google reminder: Structured Data Does Not Impact Ranking Organic SEO 0
djbaxter Mythbusting: Linking out to authority (or other) sites does not help rankings Organic SEO 15
F Does punycode help ranking? Ranking Puzzles 1
kathleen.rhodes Does anyone have experience with eClincher for posting to GMB (and social sites)? Local SEO Tools & Software 1
Amy Toman In Request A Quote dropdown, where does G source the fields? Google My Business & Google Maps 3
M Does it make sense to backlink from local citations.... Local Search 7
B Does verifying my GMB prevent users from changing location details so often? Google My Business & Google Maps 3
Vincent Tobiaz Same person 2 profiles same review - flagging does nothing Google My Business & Google Maps 1
M How Does Google Calculate Call Only Ad Charges? Paid Search and Local Service Ads 4
F How Does a Business Deal with Fake Reviews? Recycle Bin 0
A What does a red update mean? NAP, Categories, Dashboard Data 1
Travis Van Slooten Where Does MapQuest Get Its Data? Local Search 9
Marissa Does GMB Secondary Phone Number Show Up Anywhere? NAP, Categories, Dashboard Data 2
ashley.smith Does Google My Business prioritize reviews from Local Guides over other users? Local Reviews 7
MannyL GMB page website does not display services Help & Support for Google Local 4
M Does this video have any facts to it? Local Search 5
LocalSEODat How Does a Business Deal with Fake Reviews? Local Reviews 32

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom