Jan 29, 2019
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I've seen many local searches where it's the search term + "near me". I came across a page that asks for your zip code and then auto-populates the page with the "city" location. For example, bicycles + "in city" would populate with bicycles in Los Angeles. The rest of the page would have occurrences of Los Angeles, CA. However, the rest of the content is static. My questions are:

1) Would it make sense to have a static page that uses "near me" and "near you" in the content? Say if this page didn't ask for input of zipcode, how does Google determine the relevancy of the page to the user? I'm guessing Google knows a user's location already...

2) How would Google read a page that serves dynamic content, but the majority of the page's content is static and almost very similar? Or would it be better to create static city specific pages? But with this approach, how would I answer what should be the maximum # of city pages? And which cities should I select if I want to target the entire county. People tend to query [search term] + city and not [search term] +county.

3) Would it make sense to have a County level page and on that page talk about the cities / communities that are being served (with hyperlinks to the city specific pages)?

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