Jan 29, 2019
Reaction score
I've seen many local searches where it's the search term + "near me". I came across a page that asks for your zip code and then auto-populates the page with the "city" location. For example, bicycles + "in city" would populate with bicycles in Los Angeles. The rest of the page would have occurrences of Los Angeles, CA. However, the rest of the content is static. My questions are:

1) Would it make sense to have a static page that uses "near me" and "near you" in the content? Say if this page didn't ask for input of zipcode, how does Google determine the relevancy of the page to the user? I'm guessing Google knows a user's location already...

2) How would Google read a page that serves dynamic content, but the majority of the page's content is static and almost very similar? Or would it be better to create static city specific pages? But with this approach, how would I answer what should be the maximum # of city pages? And which cities should I select if I want to target the entire county. People tend to query [search term] + city and not [search term] +county.

3) Would it make sense to have a County level page and on that page talk about the cities / communities that are being served (with hyperlinks to the city specific pages)?
Feb 5, 2021
Reaction score
Hey there,

My company has experimented a lot with your inquiries and here's what we have found to work best.

1. Create city pages starting with the highest populated areas. If you're unsure if the city is being considered another "City" or "Area" by Google. Head over to Google maps, input the city and check to see what Google considers the physical boundaries of the geographical area.

2. When creating your city pages, remember that keywords are not exact match. By this I mean, even if the highest SV in a keyword planner shows "Bicycles Los Angeles" it is aggregate data and a packed term for everything that includes +bicycles +los +angeles. Example: "bicycles near me in los angeles", "best shops with biscycles in los angeles", etc etc.

If you want to see the unpacked terms, go to and input this "bicycles *los angeles" in the organic search bar. This will return the unpacked data for this term that gets searched the most. It looks like it is "Bicycles For Sale Los Angeles".

3. When writing your content make sure to include search modifers in your headings - "near you" queries do not need to be on separate pages. For example:

h1 = Bicycles For Sale in Los Angeles
h2 = The #1 Bicycle's For Sale Near You in Los Angeles
h3 = Why We're The Best Bicycle Shop in Los Angeles

4. County level pages are unnecessary. Cities will do just fine. If you duplicate the content and change out the cities, make sure you don't have any mention of other cities anywhere on the page as you may unintentionally cannibalize your own keywords or areas.

Good luck DotGal!
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet New Google Place Actions Pilot: Dynamic Local Schema for Appointments & Reservations Google My Business & Google Maps 1
Linda Buquet ▶ Dynamic Video Marketing Resources for Local Businesses Marketing 0
L ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
Linda Buquet ◈ Dynamic Local Content, Local Video SEO & Google Business View - 3 New Forums Local Content 0
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
Srinath Dynamic matching of Google My Business categories to search queries? Google My Business & Google Maps 1
JoyHawkins New Dynamic BBB Logo Citations 7
JoshuaMackens Dynamic Number Swapping (Call Tracking) Being Crawled By Google On Website Local Search 20
L DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing! Google Business View 15
Linda Buquet DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing! Google My Business & Google Maps 15
Jo Shaer Dynamic tracking number - will the robots read this? Google My Business & Google Maps 3
Barb Davids Phone number not local area code Moving or Name Changes 1
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 1
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom