GBP Reverification Broke Local Service Ads Cross-Sell Account – Profile Linking Stuck on "Continue" (0 Impressions)

[Meb2x]

I'm hoping someone here has experienced this before because both LSA and GBP support have been sending me in circles.

I have a client whose Google Business Profile was flagged by Google and required reverification. The reverification completed successfully, and the GBP is now fully live and verified again.

However, immediately after the reverification, their Local Services Ads stopped serving completely.

Current Symptoms​

• LSA account was originally created through the Google Business Profile ("Cross-Sell" account).
• Business Profile Linking is stuck on "Continue" instead of "Complete."
• The account has received 0 impressions since the GBP reverification.
• All other verification steps (billing, insurance, background check, budget, etc.) are marked complete.

When I click Continue, it opens the Business Profile linking flow.

LSA already displays the correct Business Profile:

• Correct business name
• Correct phone number
• Correct review count
• Correct location

When I click Get Started, Google immediately says:

"You already manage this Business Profile."

There is no option to verify again.

If I click the external link icon next to the Business Profile, it opens the exact same screen and loops back.

Nothing ever changes the verification task from Continue to Complete.

What Google Support Told Me​

LSA support confirmed this is a GBP Cross-Sell account and told me they cannot manually reconnect or edit the Business Profile association because it was originally created through GBP.

Their recommendation was either:

• Contact GBP support to see if they can restore the synchronization, or
• Close the existing LSA account and create a brand-new self-sign-up LSA account.

What I've Already Verified​

• The GBP is live and verified.
• The business is not suspended.
• The Maps listing is correct.
• Reviews are present.
• I'm logged into the correct Google account.
• I already manage the Business Profile.
• Ads stopped serving immediately after the required GBP reverification.

At this point, it feels like the reverification broke the backend association between the GBP and the LSA Cross-Sell account.

My Questions​

1. Has anyone else had a GBP reverification break an existing LSA Cross-Sell account?
2. Were you able to get Google to repair the backend synchronization, or did you have to create a new LSA account?
3. If Google fixed it, what team or escalation path finally resolved it?
4. Is there anything else I should check before giving up on this account?

Any advice or similar experiences would be greatly appreciated. This account had been running normally until the mandatory GBP reverification, and impressions dropped to zero immediately afterward.