General contractor with a separate electrical website: one Google Business Profile or two?

[WebProfitLab]

We're one company in Washington State doing general contracting and electrical work. The electrical side has its own website and domain, separate from the main contracting site. We're about to verify our Google Business Profile, and I'd like to get the structure right first.
What I'm unsure about:

• Is a second profile for the electrical side ever allowed when it's the same company, or would Google treat it as a duplicate?
• If it has to be one profile, would you link it to the main site and send electrical visitors to the other domain from there, or link it to whichever site brings in more of the calls?
• Does it matter that electrical work needs its own state license here?

Not trying to game anything. I just don't want to set it up in a way that gets the profile suspended later.

 

[Stefan Somborac]

The GBP part of the question is easy: one business, one GBP.

Of course, one business can have multiple locations, in which case each location could have its own profile. (e.g. consider multiple Starbucks locations) A service business can do something similar if you have multiple teams, each with its own phone number, dispatched from different locations.

But if you've got one team dispatched from one base of operations, that's one profile.

This is according Google's Guidelines. There's no a lot of room for interpretation.

As for the website, opinions may vary.

The website content tells Google about what your business does. It helps boost relevance for all your services. IMO, by having your electrical content on a different website, you're missing the opportunity to associate the GBP with all your electrical services. You're also splitting your backlinks over two domains. I'd go with one website for all services.