freerunr

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In the "Website and phone" section of the guidelines, there is a bullet point that reads this:

"The phone number must be under the direct control of the business."

As we all know, there is a purpose for everything in the guidelines (right?). So anyone know why this is there? Maybe just an anti-referral-network-listing statement?

The reason I ask is because lots of marketers use vendors for call tracking, so just wondering what "direct control" actually entails.
 

raellovepie

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Some of the information in the guidelines are very vague. But I think this pertains to anti-spam.

Imagine a business that only runs online. No phones. So they will submit a listing but includes a phone number they only have access during the verification and dumps it after.

Or maybe a central phone number for all your local locations.
 

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