More threads by SEOrob


Nov 12, 2018
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Hi there,

I was hoping someone could clear up an issue I’ve been having for a client. Looking in their GMB account, their primary category is ‘tire shop’ however when looking at their local competitors their GMB map pack listing is set to ‘tyre shop’ and this is an issue because more people are searching using the keyword ‘tyre’ than ‘tire’ in their search queries and it's a big driver of traffic to their website. GMB doesn’t give me the option to set the primary category to ‘tyre shop’ so I wondered if anyone could tell me why it won’t and why businesses have successfully got ‘tyre shop’ as a primary category in their listings.


Any help would be much appreciated.

Thanks in advance.
Categories often have global IDs that differ from the way they are displayed in a specific country. The global ID is the name given to a specific category across all countries but the way it's shown on Google in your country can be different.

In this case, "tire shop" is the global ID and "tyre shop" is how it displays in the UK. They are one in the same so if you use "tire shop" in GMB it should show up on Google as "tyre shop".

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