Google adds local listings to autocomplete

[djbaxter]

Google adds local listings to autocomplete
by Jason Brown, Local University
Aug 25, 2020

Google has rolled out an autocomplete feature to include local listings. Users can trigger autocomplete while performing a search directly on Google. Jason Brown tested this by typing San Diego Personal Injury lawyer and was presented with an option of a local listing. Google showed the full business name and address for the business in question. Google implement auto-complete as a method to cut down on additional clicks. When clicking on a local result from the auto-complete, Google will display the business’ knowledge panel, KP, and various results about the businesses.

The auto-complete also works in the local finder. Local finder is when you click on more results below the map pack. When a user searches on Local Finder and selects a result, you will only see the result of the business in the local finder result.

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[johnlavapie_SEO]

This is a win for our busines who has these situations:

1. The name of the company is Serviced-Based. Very hard to dominate the first page SERP. There's always a competitor or 2.
2. Multi-location business located 150km (95 miles) between each other.

I noticed this when I added the location identifier to their GMB names. And the SERP had significant change when you choose the local listing autocomplete.

Not the autocomplete

Autocomplete