Google Business Profile Name - Does It Have To Be The Same As Their Business License?

[Janell H]

Should your GBP business name match the exact name on our client’s business license?

Their logo doesn’t match 100% to their business license. But their GBP matches their logo.

For instance, their business license has “P.C.” but their logo doesn’t designate P.C.

So should the GBP business name match their logo or their business license?

Also, does Google allow you to use “&” in the business name?

Thanks!

 

[Professor M]

It depends, for example, legal terms in the business name on the profile as LLC, P.C. or Inc are frowned upon by Google.

The business name should reflect the business’s real-world name, as used consistently on the storefront, website, stationery, and as known to customers.

 

[Powersupport]

Oh wow, I had no idea that Google frowns upon LLC in the GBP listing. Should I remove mine?