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Is it beneficial to allocate time to create Google Business Profile Posts in 2025/2026 to see a ROI
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Not if you're gonna write them like you would Facebook posts.
Can you explain a little more about this please? Maybe an example of what should be avoided and how it should be done properly?
I tend to use them to point people to the projects and case studies I post on my website. Takes a few minutes to post some blurb and a link. Not sure it adds any value but it does make my profile look busy.
Have you looked at automating the process?
Yes. And then no. Much like writing the case studies I enjoy the creative process. It's not like it's an everyday task, probably just once a week.
I've seen the result of automation, especially as AI seems be involved and it's not good. The test I did got it so wrong and referred to something totally unrelated to my business: it made stuff up.