MarvinF

Member
Joined
Sep 23, 2019
Messages
2
Reaction score
0
Hi everyone,
I hope you are well,

I am currently managing a pharmacy store. Redcliffe Discount Drug Store
Here’s my challenge: Improve the visibility of this pharmacy for chemist/pharmacy queries without on-site optimisation.

I tried to focus on GMB:
  • Ensure the information is up-to-date. (On GMB)
  • Add a description with important keywords. (On GMB)
  • Add health services into GMB with the service feature
  • Added 15 new Photos (with Geo-targeting)
  • Added post
Next step is to respond to all the reviews.
I started GMB optimisation on the 19/09/2019. Does my GMB optimisation Improve Rankings? NAH
On average, I lost 2 - 3 local rankings.

E.g: Lat & Long (-27.2292,153.11532) for “Chemist” query
Chemist
I used to be in position 2 and now in position 4.

What changed?
  • I used to have “chemist” as primary category on my GMB dashboard and the category display to users was “chemist”
  • Now, I still have “chemist” as primary category on my GMB dashboard and the category display to users is “Drug Store”. I lost rankings since that.
My thinking was:
  • It looks like Drug store, chemist, pharmacy are the same for Google. The problem is that all my competitors kept Chemist as primary category.
  • “drug store” is mentioned into the brand name. (Doesn’t help)
  • I added more content into GMB (description & services). The brand name was repeated a lot of times… After seeing that, I modified the content and tried to change the brand name with pharmacy store, chemist….
The Category is still “DRUG STORE”. Is there a way to change it back?
Guys, I would appreciate hearing your thoughts because I am stuck and I know that some of you are great local expert.
If you need extra information please let me know!
And thanks for your help :)
Marvin
 

MarvinF

Member
Joined
Sep 23, 2019
Messages
2
Reaction score
0
Hi Colan,
Thanks for your reply.
Yes I confirm that "Chemist" is still the primary GMB category inside my GMB dashboard. I didn’t add any additional categories yet.
Cheers,
 
Similar threads
Thread starter Title Forum Replies Date
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
ErinJones Google My Business Category Changes by Month Google My Business & Google Maps 0
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
FriarTuck00 Google Keeps Changing Phone Number on Listing Google My Business & Google Maps 5
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
M Multiple reviews changed to “A Google User” Help & Support for Google Local 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
Oliver Keates How to change the IG handle on Google knowledge Panel? Google My Business & Google Maps 14
Cordell Crowley 3-Day Change of Ownership for a Google Maps listing? Google My Business & Google Maps 7
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
H Tracking down the source of a Google involuntary category change Google My Business & Google Maps 8
djbaxter Robots meta changes for Google and the Yoast SEO Plugin Websites, Software, and Security 0
djbaxter Google changes link rel attributes: nofollow, sponsored, ugc, now hints not directives Organic SEO 1
officialryguy1 Google My Business Changes/Issues for Hotels Google News: Important Changes & Features 27
H Site Change of Address issue in Google Search Console Organic SEO 2
djbaxter "Stop changing the Google Logo..." Break Room: Chat and Off Topic 5
L Significant google algo change in the last few days? Organic SEO 4
Oliver Keates Changing The GMB Service area radius on Google Maps Google My Business & Google Maps 7
C Google Changes and Publishes Wrong Hours Google My Business & Google Maps 4
Tim Colling Huge Change for Service Area Businesses in Google My Business Service Area Businesses 129
Tim Colling Google shows pending changes to remove the description from half of my GMB locations(!) Google My Business & Google Maps 14
C Google automatically changing times, phone number on listings? Google My Business & Google Maps 4
G Does Google limit the amount of times you can change GMB listing? Google My Business & Google Maps 5
Creativedge Google is changing my address? Help & Support for Google Local 5
Digitaldar Can Customers Change Their Google Review of a Business? Local Search 1
JoyHawkins Webinar: Changes to Google My Business & Local SEO in 2017 Google My Business & Google Maps 20
Travis Van Slooten How to Make an Address Change to Claimed Google Listing (with no access to it) Google My Business & Google Maps 7
M Google Review Stars not changing? Local Reviews 10
Linda Buquet Moz Local Now Provides Google NAP Change Alerts Google My Business & Google Maps 2
BenFisher How I changed my Vanity URL in Google My Business Google My Business & Google Maps 6
Colan Nielsen Google Changes Business Name in Local Knowledge Graph Google My Business & Google Maps 4
Garrett Sussman Google Changes Its Syntax for Review URLs on Mobile Local Reviews 9
James Watt Google SERPs Display Changes - Some that Affect Local Google My Business & Google Maps 6
Linda Buquet Making Sense of the Google Adwords Changes for Local Businesses Paid Search and Local Service Ads 1
chrish Google+ Won't Change Name to Correct Spelling Google My Business & Google Maps 3
Linda Buquet Finally: Official Google Statement on ALL the Google Local Changes after G+ Update Google My Business & Google Maps 19
D Why does Google keep reverting my changes? Google My Business & Google Maps 12
Dustybones Google Hacked Spam Algorithmic Changes Rolling Out Organic SEO 6
Linda Buquet YAY Phone #s are Back in the Pack - Google Local Update you'll LIKE for a Change! Google My Business & Google Maps 17
Linda Buquet HOT! Track ALL Google Changes - Including Local Updates by Dr Pete @Moz Google My Business & Google Maps 2
Christa Morgante Google Changing Meta Local Search 6
M New Change: Google Removing Unverified Listings July 28th Google My Business & Google Maps 23
A Changing to Google My Business social media icon from Google Plus Icon Local Search 1
D How can I change our office location on Google Maps? Google My Business & Google Maps 1
MichaelW Google My Business Search Results Change Google My Business & Google Maps 6
Linda Buquet Google Business View Rebrands (Again) PLUS More Maps Changes Google My Business & Google Maps 16
Linda Buquet Major Google Local Algo Changes - No it was a BUG, Now Fixed Google My Business & Google Maps 36

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom