JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Originally posted this on the Google forum, but want to see if anyone has any here has any input--

Hi guys, I am trying to set up more exact conversion tracking on our dental website. Right now, the site has a schedule now button. When clicking that button, it will take you to a third party site/software that the office uses to integrate directly with our CRM and schedule of new patients. So to clarify, once they hit schedule now, they will be taken off our site and onto the third party vendor's site to schedule the appointment.

The third party vendor has let us know that they can do conversion tracking if we provide the Google Ads Conversion Id and Conversion Label. When I asked them who I can work with to create the Google Tag and the Trigger so I set it up correctly, they let me know that they don't have an internal Analytics or Ads team so they wouldn't be of much assistance there.

Is it possible to set up a Google Tag and a trigger on a third party website? (Because I don't have access to the 3rd party site, I can't use Google Tag Manger to preview and subsequently I can't test).
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
345
Reaction score
271
Hey @JasonKhoo

Have you already set up a campaign and linked with with your Google Analytics? If so, you should be able to provide the provider with the code from GTM you used to set up GTM on your website (the code snippets that go in the header and footer).

You wouldn't be able to track clicks on their website, but you would be able to track clicks in the widget on yours, if that makes sense.
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Hi Cherie, I am sending this through the inbox because the forum thread won't let me post a reply. Not sure why.

Yes, I've already set up Analytics and AdWords. I've set up conversion tracking to the extent where when someone on the client site clicks schedule now and gets taken off site to the 3rd party vendor, we track that.

Can you clarify tracking clicks in the widget. Does that mean that we won't be able to track clicks on their website sitewide, but the widget, that would be the section of the vendor site where it integrates with our CRM and allows patients to schedule and is specifically for us? That's the extent to the tracking?

Hope my questioning is coherent!

Jason Khoo
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
Hi Jason,

With most places, once the click event is triggered on your site and moves the person to another (or via iframe), you can't track the user anymore. I've worked with some franchises where they will enter the GTM code on their landing pages also, but only for the specific page and not throughout the rest of their site.

Under most circumstances, once the user leaves a domain you control, you're left to track the event, but rely on their analytics and reports at that point.

Your GTM can go on any domain, but it's up to the 3rd party if they add it for you.
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
452
Solutions
1
Reaction score
520
... they can do conversion tracking if we provide the Google Ads Conversion Id and Conversion Label.


So just to be clear... at this point you are tracking clicks to the other site, and they can track conversions from there, right?
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I know you didn't ask for a workaround but just in case you need one, if you can get the 3rd party scheduler to redirect to your website after the schedule, you could use that for conversion tracking.
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
@Yan Gilbert , I am only tracking clients on the current site. The third party emailed us the following

"we can also add information to your widgets for tracking in Google Analytics and Google AdWords.
For Google Analytics we need the UA code.
For Google AdWords we need the Conversion ID and Conversion Label."

The UA Code is no problem, but what I am confused about is if I can even create a tag with the Conversion ID and Label with a trigger that will be off site.

@JoshuaMackens ...wow, that is a really good idea.

What is most important factor for us to differentiate the scheduled patient, if they came from AdWords or not.

Not sure if that's still achievable if they get redirected to the site.

Jason Khoo
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
@Yan Gilbert , I am only tracking clients on the current site. The third party emailed us the following

"we can also add information to your widgets for tracking in Google Analytics and Google AdWords.
For Google Analytics we need the UA code.
For Google AdWords we need the Conversion ID and Conversion Label."

The UA Code is no problem, but what I am confused about is if I can even create a tag with the Conversion ID and Label with a trigger that will be off site.

@JoshuaMackens ...wow, that is a really good idea.

What is most important factor for us to differentiate the scheduled patient, if they came from AdWords or not.

Not sure if that's still achievable if they get redirected to the site.

Jason Khoo

If the 3rd party scheduler can redirect them to your website to a "thank you" page (which is pretty common for 3rd party schedulers and estimators) then you're good to go.

What happens typically in this scenario is a visitor hits your site and is counted as a session. When they go to the 3rd party site GA loses track of them. When they come back, they are counted as a referral from the 3rd party site and therefore, a new session. Visitor hits the "thank you" page. Since you have a goal set up for this page a goal is triggered. The 3rd party site, since they referred the visitor last, gets credit for the conversion, which is not correct, but that's what happens.

If you add the 3rd party site to your referral exclusion list this is what happens:

Visitor hits your site and is counted as a session. Visitor goes to the 3rd party site and GA loses track of them. Visitor comes back. They hit the "thank you" page. Goal is triggered. This time though the 3rd party site cannot get credit for the conversion because they're on your referral exclusion list. GA will then dig back to the last referral (the original source) and credit them with the goal. Presto!

 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
@JoshuaMackens That's a really interesting work around, I may have to try it. I'm trying to work with the third party company but I don't think they understand what we are trying to do. I just sent another email and hoping that I can request they do what @Conor Treacy recommended.

If that doesn't work, I'm going to try the referral exclusion.
 

Digitaldar

Member
Joined
Dec 8, 2014
Messages
148
Reaction score
47
@JasonKhoo I've worked with a few third party vendors who claim to be able to work with GTM but I have not had any luck :-(
 
Similar threads
Thread starter Title Forum Replies Date
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
L Tracking click throughs from Google local SERP listing by adding UTM tag in site URL Local Search 7
J New Free Google Title Tag Tool for May 2016 SERP Update Local SEO Tools & Software 7
mborgelt Google Publisher Tag Testing Local Search 0
Dustybones Does Google Re-Write your title tags in search results? Local Search 4
Dustybones Were there changes in the way Google shows Title Tags? Local Search 2
m_j_gregory Can A 'noindex' Tag Attribute To Google Account Suspension? Help & Support for Google Local 5
WineCountryCarpetCleaning Google places business name replaced with title tag from website Google My Business & Google Maps 8
Linda Buquet Local SEO Warning: City in Title Tag - Former Google Spam Team Member Speaks Out Local Search 22
Linda Buquet Google Overwriting Title Tags in Local SERPS - Problems Local Search 0
M Google Maps Rankings are not Stable Google My Business & Google Maps 2
stankolev What is the maximum number of categories single Google My Business listing can have? NAP, Categories, Dashboard Data 3
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 2
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 7
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 3
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 9
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom