Aug 8, 2012
Reaction score
Hi, one of my clients is opening a new office and needs a new phone number for local listing purposes. He's reluctant to pay ongoing charges for a line that will be rarely used (all inbound calls are picked-up at another local office). All he really needs is a unique number that forwards to the main office. Is a Google Voice number fine for this purpose, or will that cause any undesirable downstream effects?
Oct 25, 2013
Reaction score
Getting a clean number is one potential issue. If you do decide to go with Google voice, make sure you do a search for the number first and make sure it wasn't associated with another business (or anything else) in the past. It'd be a good idea to get it live and point it to your phone for a week or two and see what the junk call volume is like, some numbers come pretty dirty. It's not a bad idea to use a proper tracking number though, if you're going to go that route. Callrail has some good tools for local businesses I know, though I haven't used them. (been a long time since I've worked with call tracking). Whatever you use, you're going to have to use it everywhere (treat it as a real phone number) but it can still be helpful to track what business came from the new location.

Why are they sending all calls to a central location though? There aren't a lot of circumstances where that's warranted. It's explicitly discouraged in Google's Guidelines:

Use a local phone number instead of central, call center helpline number whenever possible.

Margaret Ornsby

Local Search Expert
Jul 22, 2013
Reaction score
Hi Michael

If you're being a purist, you might consider local numbers are likely to have a slightly higher ranking preference as well.

Using a number that forwards to a central number implies the office may not be staffed, or that the listing may not be genuine.

Understand these are implications, not certainties. Without any more info it's unfair to say the client's listing is not good. Just raising the point from the perspective of how the behaviour could be perceived.
Aug 8, 2012
Reaction score
@james, @margaret

Thank you for your comments and reference to the Guidelines. The satellite office in this case is fully staffed and operational (I've been there). However, the owner wants calls to be answered at the main office simply because the staff that handles appointment-setting and billing issues is at that location. After some discussion, it was decided to assign a spare line at the main office as the number for the satellite office. Calls to the satellite office will be picked up directly at the main office. No forwarding, no voice tree, and no Google Voice. It think that will solve the issue.
Similar threads
Thread starter Title Forum Replies Date
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
Scott ClientClicks Use Google Voice Number for GMB? Local Search 5
H Google Guaranteed and Voice Search and Local ads Google My Business & Google Maps 14
Tim Colling Home Care Voice Search Optimization: Alexa Echo Show 2 vs. Google Home Hub (The Winner is Yelp) Local Search 4
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 2
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 2
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 14
JoshuaMackens Google Posts & Ranking Local Search 10
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
Professor M Google slapped in France over misleading hotel star ratings Google News: Important Changes & Features 0
D Google Spam Fighting Question Google My Business & Google Maps 6
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom