Home Page vs Service Page overlap in keywords I want to rank for?

[Jessica C]

Hello! I am re-working my website and wanted to ask what is best practice for homepage vs service page location keywords to target. Meaning, if you are a location based business, there is bound to be overlap of the keywords your home page should rank for and then the keywords your service pages rank for. For example, if I am a photographer in Los Angeles offering maternity, newborn and family photography- but specialize in newborns, my home page is calling out "Los Angeles Newborn Photographer", but then my service page for newborn photography is also calling out "Los Angeles Newborn Photographer". Which I know I don't want to do, so what is the best practice when it comes to scenarios like this? Or, should my home page instead call out "Los Angeles Maternity, Newborn and Family Photographer"?

 

[Tahira Perveen]

Hello! I am re-working my website and wanted to ask what is best practice for homepage vs service page location keywords to target. Meaning, if you are a location based business, there is bound to be overlap of the keywords your home page should rank for and then the keywords your service pages rank for. For example, if I am a photographer in Los Angeles offering maternity, newborn and family photography- but specialize in newborns, my home page is calling out "Los Angeles Newborn Photographer", but then my service page for newborn photography is also calling out "Los Angeles Newborn Photographer". Which I know I don't want to do, so what is the best practice when it comes to scenarios like this? Or, should my home page instead call out "Los Angeles Maternity, Newborn and Family Photographer"?

The best practice is to make your homepage broader and your service pages more specific.

 

[fisicx]

It's complicated.

The homepage should signpost your different services and locations but not be the targeted landing page. Create a page for each service and provide all the necessary details. Then create portfolio posts for work you have done in that service. This will provide social proof that you can deliver.

If each portfolio post also has the location of the client in the content and the location category you will soon built up a large corpus of content with services and locations - Google really likes this sort of of content.

Done correctly very few visitors will ever see your homepage as they will be finding and landing on the posts - and these are far more targeted and more likely to convert.

 

[Jessica C]

The best practice is to make your homepage broader and your service pages more specific.

ok thank you!

 

[Jessica C]

It's complicated.

The homepage should signpost your different services and locations but not be the targeted landing page. Create a page for each service and provide all the necessary details. Then create portfolio posts for work you have done in that service. This will provide social proof that you can deliver.

If each portfolio post also has the location of the client in the content and the location category you will soon built up a large corpus of content with services and locations - Google really likes this sort of of content.

Done correctly very few visitors will ever see your homepage as they will be finding and landing on the posts - and these are far more targeted and more likely to convert.

thank you!