vivekrpatel

Member
Joined
Nov 25, 2016
Messages
93
Reaction score
12
Last week I was looking for some SEO agency in various countries and I found a few websites ranking in the different country without having a physical address.

Examples:

https://xyz.abc/seo-agency-sydney/
https://xyz.abc/seo-agency-san-diego/

https://xyz.abc/content-marketing-agency-new-york/
https://xyz.abc/content-marketing-agency-san-francisco/

How can they be seen in other cities if they don't have a physical address for these cities?

Could creating a separate page dedicated to that particular city and optimizing that particular page is good?
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
93
Reaction score
12
I'm talking about regular organic search. Not really on the first page of Google, their ranking has been switched between the first two pages of SERP.
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
You're talking about local landing pages, and they're a great strategy for expanding your reach out to locations you don't actually have an address in. Google seems to have gotten much better at figuring out which pages are locally relevant, and it's not as simple as going after a normal organic keyword. I've been helping a client that had a page ranking very well for 'keyword + city' but only 100 miles away from the city. Anyone actually in the city wouldn't see the page at all. It's doing much better now, we're working on improving it even more with locally relevant backlinks from appropriate sites in the city.

So to answer your question, those pages appear because Google's decided they're relevant to the search query. The business doesn't have to actually be in the city to be relevant, but you do have to do a little extra work these days to make sure your city landing page is seen by Google as actually being relevant to the city.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,731
Solutions
4
Reaction score
1,864
Just to add to what James said - it's common place to have location specific pages or service area type pages rank organically in cities that the business isn't located in.

What is not that common, and something you will more or less never see are Google Maps/GMB listings ranking for search terms not specific to the physical location that the business is in.

Organic/Local Organic Results = Possible to rank outside the city you are physically located in

3-Pack/Google Maps/Local Finder = Not possible to rank outside the city you are physically located in
 
Similar threads
Thread starter Title Forum Replies Date
C Question/Problem - Trying to rank one landing page in multiple cities Local Search 10
M How to rank for multiple keywords (one location) Local Search 9
T Local SEO, National Website, Ranking for Multiple Keywords Consultant's Corner 1
djbaxter Local Content Silos: Rank Sites with Multiple Locations in Local Search Multi-Location Issues 21
djbaxter Local Content Silos: Rank Sites with Multiple Locations in Local Search Multi-Location Issues 21
M Ranking for multiple locations Local Search 1
B How To Rank For Multiple Local Keywords? Local Search 2
G How would you get a client G+Local listing to rank for multiple keywords? Google My Business & Google Maps 8
M Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
JoshuaMackens Google Posts & Ranking Local Search 9
djbaxter Passage based rankings, core web vitals, responsive search ads: A rant Google Algorithm Discussions 0
dateinadash Will changing https:// to https://www cause an issue with rankings? Organic SEO 3
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
ChristianRdz Redirecting a ranking page to another site Organic SEO 4
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
A Pointing SEO friendly domain to old domain and its effect on GMB ranking? Local Search 4
djbaxter Google Page Experience Signals for Ranking Apply Only to Mobile Organic SEO 0
J Suspended Listings That Were Reinstated Lost Rankings? Google My Business & Google Maps 1
RattlingTram Wild rank variations for plural v singular & same intent single keyword searches Ranking Puzzles 2
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
djbaxter Page experience: Now a new Google ranking factor Organic SEO 0
djbaxter Passage Indexing: Not A Core Update. It's Ranking, Not Indexing. Don't Optimize For It Google Algorithm Discussions 0
P Replying to All GMB Reviews: Rank Impact? Local Reviews 8
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
djbaxter 4 Google My Business Fields That Impact Ranking (and 3 That Don't) Google My Business & Google Maps 16
MarianoF Daily Ranking Fluctuation and Wrong listing showing up Google Duplicates & Merges 4
B Competitor ranking higher than me Help & Support for Google Local 2
RattlingTram Map Pack Rankings for SAB with equal intent keywords Service Area Businesses 2
A Big Issue with Google Map Rankings For Everyone Local Search 9
Zhanna Which tracker shows correct data? Massive drop down in rankings in one of the trackers Help & Support for Google Local 3
coachmarino Ranking in Next Door State? Local Search 2
Creativedge Question on duplicate content and search ranking for dentists Local Search 10
A Will posting too often negatively impact GMB ranking? Local Search 3
A Legal Services Rankings Tanked After Potential Update - Solutions? What Did You Do? Organic SEO 2
djbaxter Google: CWV is not a ranking signal, at least not yet Organic SEO 1
B Ranking High Organically but Low in The Local Pack Local Search 4
Ben Walsh Is the reason this page is ranking above a better page because of DR? (ahrefs) Ask a LocalU Expert [PRIVATE] (LocalU) 6
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
JoyHawkins Ranking Updates - August 13, 2020 Google Algorithm Discussions 2
djbaxter Google: Moz Spam Score, Domain Authority Does Not Impact Google Rankings Organic SEO 1
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
B Link building anchor text for local rankings 2020 Organic SEO 1
Dana Franks Rankings crash after new site - is it the domain? Organic SEO 3
RattlingTram Issues with ranking clent's business CONSISTENTLY Help & Support for Google Local 2
Ellen Google Virtual Tour Photographer Claims Boost to Rankings Google My Business & Google Maps 3
lincolnchan Large Ranking Disparity Between Locales All Things Google My Business [PRIVATE] (LocalU) 11
C Ranking tool for the local pack Organic SEO 5
A Business No Longer Ranks for Category After Merger Google Duplicates & Merges 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom