More threads by Stefan Somborac

Stefan Somborac

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Getting BBB accredited involves more than just paying an annual fee; there is a vetting process. Accreditation requires businesses to meet a set of standards. I'm not familiar with the details, but it's clear that Google puts a significant amount of trust in accreditation (at least in the US). How do we know?

If you run into a verification issue, you need to contact GBP support through the verification status tool. (As described in this thread.)

If the profile is outside the US, the form asks for a link to your government registration.

But if the profile is for a US business, the form asks for your BBB URL instead!

The form changes dynamically when you change the country drop-down.

Screen Recording 2026-02-26 at 4.44.32 PM.gif


While there isn't a similar BBB URL request during the appeals process, personally, I'll submit a BBB link (if available) when handling suspension cases, too. If the verification team puts value in it, why wouldn't the suspension team as well?
 
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