Is Google Analytics' Campaign Data Import worth it, or a data grab?

[RooseTheGoose]

Hi,

I have a law firm client who's asking about Google's Campaign Data Import, which is a GA4 feature that claims to pull a bunch of data from different social medias (Reddit, Pinterest, Meta, etc.) all into Google Analytics. At least, that's my understanding.

Here's a secondary help page, specifying an addon that only works for Meta and Tiktok.

So basically, anyone who's used it, do you recommend for or against the Campaign Data Import? Do you feel like you get reasonably better insights with it, or is it another Google data grab? How good is it? Any experiences with it or opinions are appreciated!

Thanks in advance!