Joined
Jan 5, 2020
Messages
45
Reaction score
17
I've always been a hawk for redirecting (legitimately) broken backlinks, but lately I can't in fact see any measurable impact. I've had a few large clients in 2020 where we restored hundreds of broken backlinks, many dozen well known media sites with 70+ DA according to ahrefs. Where do you all stand on this practice? I'm starting to think it doesn't matter one bit.

Maybe Rand is right. Links aren't that important anymore and broken links act like mentions.
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
735
Reaction score
526
I remember seeing a study a few years back that showed a diminishing effect the longer the backlink was broken. The point was to be sure to add redirects when you do a migration. If I recall correctly, implementing them after six months had little effect. I believe this was a Moz study.
 

BESeating

Member
Joined
Feb 19, 2021
Messages
3
Reaction score
5
Hi Greg,
I do believe you have a really good point there. At my current job my boss has asked me to repair some broken backlinks to an older website and it was similar to your experience. The websites had a high DR on Ahref, however it's been a month and a half after some of them were restored and I don't see any effect whatsoever. In my opinion it's significantly better to acquire new backlinks than rely on the old ones.
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
djbaxter Testing new noindex and force redirect custom addon by TickTackk Admin Stuff 0
ChristianRdz Redirecting a ranking page to another site Organic SEO 4
sixthcitysarah Anyone know much on in-page PHP coded redirects? Websites, Software, and Security 1
PKLilikoi "Redirect Notice" in Google causing Toxic Link issue in Tools Organic SEO 3
J Issues with Spam Redirects Spam on Google 4
hajnasiewicz Issues with multiple domain redirects to one domain? Websites, Software, and Security 4
C Disgruntled Employee - Redirecting Backlink to a Different URL On My Page Organic SEO 3
keyserholiday Google 301 redirect issue Local Search 5
A Redirecting sites via A Records Websites, Software, and Security 7
djbaxter Malicious WordPress Redirect Campaign Attacking Several Plugins Websites, Software, and Security 1
A Stacking 301 redirects Organic SEO 5
Jeffrey Taylor Website Redirects on Citations Moving or Name Changes 2
georgebizpro Redirect https domain to another https website Organic SEO 11
Vicky Trainor Do I need to redirect a business.site? Help & Support for Google Local 2
V Need Help: Fetch as Google shows redirected URL when it is not NAP, Categories, Dashboard Data 0
vivekrpatel Need Help: Fetch as Google shows redirected URL when it is not NAP, Categories, Dashboard Data 0
P Advice on URL Redirects Local Search 2
JoshuaMackens Getting GM to Redirect Traffic Google My Business & Google Maps 1
kbone Redirecting Customers to Google Rating/Review Box... Local Reviews 0
J Is there a way to tell if someone is 301 redirecting to your site. Local Search 1
H Still Grappling with the BIG change in 301 redirect rules. . . Local Search 9
K HEADS UP - Google Removing unverified G+ Pages - Redirecting to Maps Listing Google My Business & Google Maps 5
timcapper DRAFT - Redirect Traffic from Other Business Pages to your Site through Images Post Drafts (Private) 0
Scott ClientClicks Advantage to using iframe over 301 redirect? Local Search 3
Eric Rohrback 301 redirect & Yext Image Question Local Search 0
HurricaneK8 CLOSED - Redirection H-E-Double-Hockey Sticks! Recycle Bin 1
R Website on GMB listing redirects to another website? Local Search 1
djbaxter Matt Cutts: What percentage of PageRank is lost through a 301 redirect? Organic SEO 0
K Broken Place_ID Review Link Local Reviews 11
LaurenHoward Google Analytics Recovery Form Broken? Local SEO Tools & Software 5
JoyHawkins Is Google My Business Insights for Messaging Broken? Google My Business & Google Maps 0
A Yelp Business Broken? Local Search 0
djbaxter Google short names: Still broken and the plot thickens Google My Business & Google Maps 4
JoyHawkins Have You Ever Broken a One-Box? Ranking Puzzles 12
Caroline Frustrated - Broken Directories! Local Search 18
JoshuaMackens ExpressUpdate Claim System Half Broken Citations 27
djbaxter IMPORTANT! Broken layout threads: The problem and the solution Admin Stuff 2
C LocalSiteSubmit.com Free Business Site Search Just Broken? Local Search 0
J Yahoo verification process is broken Local Search 13
Linda Buquet Is Google Local Really this Broken? Who's in Charge? What's the Solution? Google My Business & Google Maps 14
Linda Buquet Broken Google Map - Only ONE Dentist in Salt Lake??? Local Search 5
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
F GMB ranking timeframe after building backlinks Local Search 1
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 5
D Backlinking for GMB Local Search 1
L Majestic backlink checker Organic SEO 1
K Let's talk 2020 paid backlinks - is black hat winning? Organic SEO 4
D Are Others Getting Emails For Backlinks From Free Stock Photos? Organic SEO 3
Ben Walsh Reputable White Hat Backlink Providers Ask a LocalU Expert [PRIVATE] (LocalU) 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom