June 2025 Core Update - Impact on Local Businesses?

[JoyHawkins]

Are you guys seeing any movement yet from the June 2025 core update?

 

[JS Girard]

Nothing aside from the mass edits that came along. A mass edit to names and payment methods shortly before, and now the edit to social media profiles.

Also saw a warning I'd not seen before about the pin being "too far from the address" on a GBP and demanding that it be fixed. The problem was actually an error in the city name that Google had somehow not picked before.

 

[MKing55]

Not sure if this could be attributed to the algo update, but one of my client's GBPs are showing all of their photos being "rejected" with only one photo of a team member now live on the GBP, seemingly out of nowhere.. Have zero clue what is going on here.

 

[fisicx]

I'm not so sure the core update affected GBP. The main purpose of the update was to reward websites that had great content (and by implication push down sites that were less useful).

Since a GBP is not a website there shouldn't be any changes. The reporting bugs that have been noted and other issues to individual listings maybe just coincidental that it happened at about the same time.

A local site that tells stories of the services you offer along with lots of social proof should do well. Google likes to reward sites where the owner has put in some effort.

 

[keyserholiday]

Nothing aside from the mass edits that came along. A mass edit to names and payment methods shortly before, and now the edit to social media profiles.

Also saw a warning I'd not seen before about the pin being "too far from the address" on a GBP and demanding that it be fixed. The problem was actually an error in the city name that Google had somehow not picked before.

This is unrelated to the core update. Core updates only impact rankings and not GBP attributes.

 

[JS Girard]

This is unrelated to the core update. Core updates only impact rankings and not GBP attributes.

Managing 2k+ GBPs means some patterns are more obvious to spot even is only a dozen GBPs total are directly affected. And I've been monitoring enough to notice obvious mass edit patterns occurring with every single core update, to the point that on several occasions I have known was coming.

If I see multiple GBPs suddenly getting secondary phone numbers attached? I can guarantee you there's going to be a core update within a week or two, because that particular pattern of Google edit has never occurred in any other context.

These edits are not a ranking issue or caused by the core update itself, but they are linked in some way. That is why I also clearly said I wasn't seeing any significant ranking changes yet.