Keywords in Review Responses - Looking for any new thoughts!

[bfrazier]

I see there has been a good bit of discussion in previous Local U threads (from 2018, 2019) about whether or not to include keywords in review responses. Now that we're well into 2022, does anyone have any new thoughts/insights about whether or not keywords in review responses are impactful?

 

[keyserholiday]

It's pointless to do so. There is no SEO benefit to it. The point of the review replies to communicate with your clients and not spam the review with nonsense.

 

[JoyHawkins]

Based on some testing we did, the content in reviews doesn't even impact ranking. I've never seen anything that would indicate keywords in the responses have an impact either.

 

[bfrazier]

Based on some testing we did, the content in reviews doesn't even impact ranking. I've never seen anything that would indicate keywords in the responses have an impact either.

Thank you for clarifying, @JoyHawkins! Very much appreciated!

 

[bfrazier]

It's pointless to do so. There is no SEO benefit to it. The point of the review replies to communicate with your clients and not spam the review with nonsense.

@keyserholiday Thank you for taking the time to respond!

 

[keyserholiday]

@keyserholiday Thank you for taking the time to respond!

Darren Shaw included this as a case study in his Local SEO myths debunked. It may have been my worst example of what not to do.