CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
Suuup guys,

Anyone here familiar with linking directly to a Google Maps CID from a citation as a Google Maps strategy?

Link to article here—Test Results - Using the GMB CID URL in Your Citations - Web 2.0 Ranker

I'm told this works. But I'm moreso interested in why, is this because the brand mentions on the citation source (e.g.—a newspaper), or is it from the equity being sent from the link.

I need light shed on this topic. Looking forward to your insights.

@whitespark
 

whitespark

1
LocalU Faculty
Joined
Aug 9, 2012
Messages
482
Solutions
1
Reaction score
609
Interesting. I've always believed that linking to your Google Maps listing had zero value.

The way they executed this test didn't convince me either way. They built out 100+ new citations for these businesses and then measured results. What's to say that any ranking gains weren't from the appearance of the citations (NAP info), and not the links? Would the results have been the exact same, or better, if they had linked to the website instead of the maps URL?

A better test would be to take two brand new business in a non-competitive industry/city and build out citations. Use the exact same sites for each business. Don't do any other SEO work. For one business, link to the website URL, for the other, link to the maps URL. Then see which gets better results. Maybe we'll test that. :)
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
Almost exactly my thoughts, sans the test you just presented.

Also...

34s79j.jpg
 

BenFisher

Local Search Expert
LocalU Faculty
Joined
Nov 19, 2015
Messages
553
Solutions
4
Reaction score
662
Yep, I agree with Darren. Also... the CID link is a 301 redirect to a maps surface, so most link equity would be lost if you follow the train of thought on 301's and link juice.

imho, I think linking to the CID or the map link is a worthwhile experiment and one I think could show results.
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
499
Solutions
2
Reaction score
582
Agree, with Darren. The algorithm could have been picking up the citations which was increasing the strength of the listing in general.

Another way to test would to create backlinks directly to an existing CID url. No citations on the page.
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
CID link is a 301 redirect to a maps surface

Can you link me to some more information on that, specifically the "maps surface" (not 100% on what that means technically) portion? Is that from a patent?
 

BenFisher

Local Search Expert
LocalU Faculty
Joined
Nov 19, 2015
Messages
553
Solutions
4
Reaction score
662
Oh heh Googly jargon, you will hear that more when you become Gold Craig, a surface is just a unique interface. Android Maps Surface, Desktop Search Surface etc..
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Most UpVoted Answers

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom