vivekrpatel

Member
Joined
Nov 25, 2016
Messages
93
Reaction score
12
What are the different ways to find a relevant local blog to build links with content? Our client has a local business (chimney repair) in Portland and wanted to see links from the local blog.

Are there any tools/search queries that can help us to find local blogs?
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
93
Reaction score
12
Hey guys,

Thank you for providing a great list of resources. (y)

I'll surely look into this and I'm pretty much sure this will help a lot.

Many thanks again and hope this thread would help other. :)
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
My methodology for this is a little different than what most tool providers post in their blogs and how-to articles. I start with the main topic (Chimney Repair) and put it on a whiteboard. Then I put a circle around it and start attaching other circles with related topics or industries. So one circle might be materials (stone, brick, etc.), another circle might be gas, which then connects to a circle labeled utilities, and then I might add another circle that attaches to the main circle titled home inspectors.

This is basically just brainstorming all the related and interrelated industries and blog topics. Now I'm able to clearly see a link between home inspectors and brick chimneys, and home inspectors and stone chimneys. See where I'm going with this?

Start doing outreach with home inspectors and pitching blog ideas like "3 Things Homeowners Should Check Inside their Brick Chimney Before Closing". Where to find home inspectors? Use Google Maps to look them up in and around Portland. You want the local links - they're more valuable by far and Google maps gives you a giant list of home inspectors with websites. From there you just curate the ones who have a blog.

It's easy enough to replicate this process for any industry in the local space. You just don't see it talked about because it doesn't require a tool beyond Google Spreadsheets and maybe something like hunter.io for efficiency's sake.

outreach brainstorm template.jpg
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
And you want the local websites because you can create localized kw anchor text. That's what makes them so valuable. For example, a home inspector in Portland may leave the anchor text of your link "chimney repair in Portland" whereas someone you just pitched in Columbus will strip that out and probably remove the link as well.
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
93
Reaction score
12
My methodology for this is a little different than what most tool providers post in their blogs and how-to articles. I start with the main topic (Chimney Repair) and put it on a whiteboard. Then I put a circle around it and start attaching other circles with related topics or industries. So one circle might be materials (stone, brick, etc.), another circle might be gas, which then connects to a circle labeled utilities, and then I might add another circle that attaches to the main circle titled home inspectors.

This is basically just brainstorming all the related and interrelated industries and blog topics. Now I'm able to clearly see a link between home inspectors and brick chimneys, and home inspectors and stone chimneys. See where I'm going with this?

Start doing outreach with home inspectors and pitching blog ideas like "3 Things Homeowners Should Check Inside their Brick Chimney Before Closing". Where to find home inspectors? Use Google Maps to look them up in and around Portland. You want the local links - they're more valuable by far and Google maps gives you a giant list of home inspectors with websites. From there you just curate the ones who have a blog.

It's easy enough to replicate this process for any industry in the local space. You just don't see it talked about because it doesn't require a tool beyond Google Spreadsheets and maybe something like hunter.io for efficiency's sake.

outreach brainstorm template.jpg
Awesome, @brettmandoes! This is really interesting. Thanks much for sharing with us.
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
97
Reaction score
15
My methodology for this is a little different than what most tool providers post in their blogs and how-to articles. I start with the main topic (Chimney Repair) and put it on a whiteboard. Then I put a circle around it and start attaching other circles with related topics or industries. So one circle might be materials (stone, brick, etc.), another circle might be gas, which then connects to a circle labeled utilities, and then I might add another circle that attaches to the main circle titled home inspectors.

This is basically just brainstorming all the related and interrelated industries and blog topics. Now I'm able to clearly see a link between home inspectors and brick chimneys, and home inspectors and stone chimneys. See where I'm going with this?

Start doing outreach with home inspectors and pitching blog ideas like "3 Things Homeowners Should Check Inside their Brick Chimney Before Closing". Where to find home inspectors? Use Google Maps to look them up in and around Portland. You want the local links - they're more valuable by far and Google maps gives you a giant list of home inspectors with websites. From there you just curate the ones who have a blog.

It's easy enough to replicate this process for any industry in the local space. You just don't see it talked about because it doesn't require a tool beyond Google Spreadsheets and maybe something like hunter.io for efficiency's sake.

outreach brainstorm template.jpg
Great fresh approach to local link building. Do you write content on behalf of your clients for guest posting?
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
Yes, I don't like to include clients in any part of this process unless necessary. Things seem to run smoother that way.
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
97
Reaction score
15
I agree. Do you get a third party copywriting company to write content for blog posts?
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
When I'm consulting on the side, yes. When I'm doing SEO through my day job we have writers on staff they like to keep busy 😉
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
If the turnaround time is too long I whip up the content myself. Takes me about an hour. Worth it to secure a solid link.
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
97
Reaction score
15
Cool, would you say the typical length of an average blog post is around 500 words? Its abit tricky to write content when you have a client that provides a very niche product/service. I find it takes a while to get familiar with niche businesses.:)
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
Nope, average length is whatever your link target's style is. Some do 500. Others have 1100 word minimums. Match their style and you're more likely to secure placement
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
345
Reaction score
271
I just want to chime in and say how much I love this thread... Thank you so much for all the great resources and advice! This is an area I struggle with, and I'm definitely bookmarking this.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,951
Reaction score
582
My methodology for this is a little different than what most tool providers post in their blogs and how-to articles. I start with the main topic (Chimney Repair) and put it on a whiteboard. Then I put a circle around it and start attaching other circles with related topics or industries. So one circle might be materials (stone, brick, etc.), another circle might be gas, which then connects to a circle labeled utilities, and then I might add another circle that attaches to the main circle titled home inspectors.

This is basically just brainstorming all the related and interrelated industries and blog topics. Now I'm able to clearly see a link between home inspectors and brick chimneys, and home inspectors and stone chimneys. See where I'm going with this?

Start doing outreach with home inspectors and pitching blog ideas like "3 Things Homeowners Should Check Inside their Brick Chimney Before Closing". Where to find home inspectors? Use Google Maps to look them up in and around Portland. You want the local links - they're more valuable by far and Google maps gives you a giant list of home inspectors with websites. From there you just curate the ones who have a blog.

It's easy enough to replicate this process for any industry in the local space. You just don't see it talked about because it doesn't require a tool beyond Google Spreadsheets and maybe something like hunter.io for efficiency's sake.

outreach brainstorm template.jpg

Glad to hear someone is actually doing this!

How do you do outreach? Email or phone? How receptive have the companies been that you've reached out to? Do you find it difficult to make progress with many of them considering how they get calls and emails constantly?

Have you been able to successfully place content for a lot of clients? I'd consider a success just one link but have you been able to do campaigns and secure 2-3 links on different local websites for just one client before?
 

brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
Starts with email, sometimes moves to phone. It's hard. Sometimes people are jerks and you have to get used to rejection. I find that my success rate is dependent entirely on my pitch, so I spend a lot of time refining that. And yes, I've secured link placements doing this.
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
97
Reaction score
15
A really good book to read is
"Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking
Book by Eric Richard Ward and Garrett French"

I found this useful for link building outreach:)
 
Similar threads
Thread starter Title Forum Replies Date
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
B Link building anchor text for local rankings 2020 Organic SEO 1
Oliver Keates Long Term Local Link Building Local Search 5
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
H Local SEO without Link building Local Search 5
Garrett Sussman 7 Ways To Improve Local SEO Without Building Links Local Reviews 12
JustinB Discussion: Local Link Building and Citations LLB Guide Local Search 1
Linda Buquet The Local Link Building Mega Jackpot! From Mike Ramsey & WhiteSpark Local Search 5
Linda Buquet Stuck on the Link Building Piece of the Local Search Puzzle? Local Search 2
Todd McCall Local Link Building: High Authority Chambers vs Low Authority Trade Groups? Local Search 4
Dustybones 11 Ideas for building links for Local Businesses Local Search 3
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
Linda Buquet Five (5) Under-Appreciated Sources for Local Link Building Success by LSEO Local Search 4
Linda Buquet Local Link Building Guide Local Search 4
Linda Buquet Local Link Building Tips and Tricks on #seochat Local Search 0
iFuse Local SEO & Link Building Local Search 3
Linda Buquet Local Link Building - No Tricks, Just Treats! Local Search 6
S Link building for Local SEO Local Search 12
Linda Buquet Local SEO: Link Building for Small Businesses Local Search 5
Linda Buquet Local Link Building and Brilliant Map Embed Trick Local Search 1
Colan Nielsen Out-of -the-Box Local Link Building Organic SEO 20
R Any Benefit from Link Building to Google+ Local Pages and/or Google Maps URLs Local Search 9
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Marty Twelves Local links: are they really that much better? Local Search 1
Scott ClientClicks Local service ads - change link? Paid Search and Local Service Ads 2
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
eshad Local links vs general good quality back links? Local Search 9
CJCJR Rise & Fall: Local Service Page via Paid Links Local Search 4
CraigJMount Crowdsource - Local Link Ideas (Media) Local Search 1
Tim Colling "Dofollow" links for Local Search Experts' posts? Local Search Experts Forum 19
vivekrpatel What Local Experts Think About Higher Rankings and Local Link Outreach Local Search 0
V Same City local Links Local Search 3
R Website Link Removed From Local Packs for Eye Doctors... Google My Business & Google Maps 6
T Cross linking GMB with other local directories Google My Business & Google Maps 4
M Google+ Local Link Google My Business & Google Maps 1
Eric Rohrback Latest WBF - Local Links for Non Local Businesses Local Search 0
JoshuaMackens What's More Relevant, Local Links or Industry Links? Google My Business & Google Maps 19
Linda Buquet NEW! Social Profile Links & Send to Phone on Google Local Knowledge Graph Google My Business & Google Maps 4
Linda Buquet New Sources for Easy Local Links, Citations & Cross Promotion Local Search 4
EnvisionTodd Local Link Outreach Tools Local Search 1
Linda Buquet Top 3 Local Search Necessities: Links, Citations & Maps, Oh my! Google Local 101 1
Linda Buquet Tried this for Local Links and Citations? Brilliant for the Right Type of Client Local Search 4
JoyHawkins Linking to a 3rd Party Directory on G+ Local is Against Guidelines Google My Business & Google Maps 6
Linda Buquet How to Create Local Buzz for Branding, Links and Customer Retention Local Search 0
Linda Buquet Numerous Complaints about GoDaddy's Locu Menu Links on Google Local Pages Google My Business & Google Maps 11
Linda Buquet New Option: Link Google My Business & AdWords for Streamlined Local Extensions Google My Business & Google Maps 0
Linda Buquet Out-of-the-Box Local Marketing - 4 Ways to Use Meetup for Links, Citations, Customers Local Search 0
J Google+ Pages Links not shown in Local Search Results if language is not English? Local Search 8
Chris Ratchford Local results on iPhone- website link not clickable? Google My Business & Google Maps 1
R Some Local Results Have Links to Their G+ Local Listings, Others Not! Why? Recycle Bin 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom