Joined
Sep 26, 2017
Messages
23
Reaction score
3
Hey All,

Just curious what local marketers have tested and seen work when it comes to helping converting leads in to patients or at least getting the lead to take action when on your client's website.

What software and data are you looking at to determine what features, content, etc. to add to increase conversions.

How do you understand the customers journey to help them take action? I see a lot of SEOs talk about rankings, but not as much when it comes to conversions, which is the bottom line.

Thanks!
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Something that helps with content generation as well as closing the gap is keeping a log of pain points that are presented to the sales staff.

All you need is a shared Google Sheet and have the sales team log common reasons and you'll start to get content ideas and learn about potential logical gaps in your conversion path.
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
196
Reaction score
106
We spend nearly as much time reviewing Google Analytics as we do working on SEO items. Configuring Goal Paths, Segments and constantly revising and revewing are critical on that end of things.

We work with a local Landscaping Company, and they've been spending nearly $2k/mo in AdWords, and since all their conversions happen offline via phone or in person, tracking the conversion is pretty tough. Sadly, whoever created their Ads really didn't pay attention to the Analytics and what was happening on the website.

They sell "Outdoor Kitchens" and entire backyard makeovers - and they were spending a pretty penny on Outdoor Living and Kitchen keywords etc, but the landing page was just their "services" page which had a brief paragraph on each of the things they did, then links to gallery pictures etc.

After reviewing Analytics and AdWords, which they were getting 400+ clicks into the Outdoor Kitchen category, the majority of people exited the page after landing on it. Less than 12% spend more than 30 seconds on the page also.

So there's clearly something "wrong" on the page - the main issue being, if people are searching for "outdoor kitchen ideas" and they land on a page with "we do that" - the query wasn't answered for the user, so they left the site.

So reviewing the pages people are going to, reviewing dwell time, browsing behaviour and what paths users are taking - this all leads to determine if the page is actually working.

With the patent end of things for your client, setting goal paths and the ability to download pre-registration forms, or PDFs that the user can fill out before visiting, would be good starts. Taking individual sessions and see just waht the user did is great too.

A heatmap/clickmap (clicky for example), is a great tool to help see just where people are clicking on a website and if the user is getting lost in information.

We do quite a bit of work with Chiropractors, and intake forms, what to expect etc are great goal points to review and see where the dropoffs are.

Also, never underestimate the phone call itself. Asking how they found you, what they liked or hated on the website and if there were any hangups or frustrations will give a very clear and direct picture on issues people are facing.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,769
Solutions
4
Reaction score
1,909
Hey All,

Just curious what local marketers have tested and seen work when it comes to helping converting leads in to patients or at least getting the lead to take action when on your client's website.


Thanks!

Hey! This study review/interview with Joel Headley is worth checking out. It's all about increasing and measuring conversions (in the health care vertical) using Google Posts - How to Boost Bookings & Conversions with Google Posts - Moz

It's very insightful and has some action items that you can start implementing and testing tomorrow!
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet The Power of Local Search: More Conversions with Less Traffic - Mini Case Study Local Search 2
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2
whitespark Whitespark Local Search Summit: September 15 - 17, 2020 Events 3
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
A Local Search beginner guide Recycle Bin 0
Creativedge Is the Facebook page name important for local search? Local Search 1
Colan Nielsen Most Active Local Search Forum Members May 2020 LSF News and Announcements 0
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar Local Search Clinic with Ben Fisher May 27 @ 8am PT/11am ET Events 3
Colan Nielsen Most Active Local Search Forum Members April 2020 LSF News and Announcements 1
A I want to join local search forum Contact Us Messages 1
djbaxter Webinar Local Search Clinic with Joy Hawkins May 20 @ 8am PT/11am ET Events 2
georgebizpro Local Search Falcon - Competitor Zip Codes Google My Business & Google Maps 1
StephanieNewton Local Search Clinic with Phil Rozek (Online Reviews) Local Reviews 1
L Local search query showing Knowledge Graph instead of Local Listings box Google My Business & Google Maps 3
djbaxter Webinar Local Search Clinic with Jason Brown Events 0
Colan Nielsen Most Active Local Search Forum Members March 2020 LSF News and Announcements 2
djbaxter Webinar Local Search Clinic with Colan Nielsen Events 3
zach.todd Local Search and Blogging Local Search 3
Colan Nielsen Local Search Industry Survey 2020 from Bright Local Local Search 1
G Most searched local businesses Google My Business & Google Maps 3
Terry Local search results acting weirdly? Local Search 4
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
Norbert Z. 2020 Local Search Industry Survey Recycle Bin 0
JoyHawkins 2020 Local Search Industry Survey Local Search 10
Colan Nielsen Most Active Local Search Forum Members December 2019 LSF News and Announcements 1
djbaxter Webinar: The State of Local Search in 2020 Events 1
G How to register for local search forums Contact Us Messages 0
Colan Nielsen Most Active Local Search Forum Members November 2019 LSF News and Announcements 0
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
AndySimpson Enhance your web presence for Search and the Assistant - keeping it local? Websites, Software, and Security 1
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
JSammon512 Local Search Ads - Lead Source Attribution Paid Search and Local Service Ads 4
P Local Search Advertising Contact Us Messages 4
iFuse Hiring a Local Paid Search Manager Local SEO Job Board 0
djbaxter Video: SEL interview with Joy Hawkins on reviews and changes in Local Search Local Search 0
JoyHawkins New Option to Promote Local Search Services & Tools LSF News and Announcements 2
Rich Owings Local Search Ads (LSA) setup question Paid Search and Local Service Ads 5
J Anyone notice these factors on Google Local Search since the update? Local Search 5
JoyHawkins Local Search Experts Badge Local Search Experts Forum 10
Dave DiGregorio “People Also Search For” section in the middle of the local finder results Google My Business & Google Maps 2
M Registration on Local Search Forum Contact Us Messages 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom