- Sep 8, 2016
Can anyone point me to data showing local search engine market share? By "market share" I mean the number of searches done in Google Maps vs Bing Maps vs Yelp and so on. Thanks!
Myth: 65% of Web Searches Happen on Google
Reality: Google is a near-monopoly, with more than 90% of web search volume
No one has a vested interest in sharing real data about Google’s market share. For Google, putting this data on display could subject them to further scrutiny by the FTC as a monopoly. For Microsoft, the numbers are embarrassing, and could cause investors or onlookers to question their ability to compete. But as any savvy marketer with access to their website’s analytics knows, Google sends the overwhelming majority of search traffic.
Wow, great find Rich! When studies would come out saying that Google had around 70% I would look at our own traffic and it just didn't add up. I chalked it up to difference in ranking across the search engines but the above falls much more in line with what I've seen on GA.