Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Since I am so Google+ Local focused, I tend to skip over Facebook news but should not. Not only is FB big big in the minds of SMBs, but it's a big driver that pushes Google innovation. With Facebook making so many new moves into the local search space I think it will help push Google to keep improving local.

But too, for the benefit of your clients, the majority of consumers are on FB, so it can't be ignored as a potential customer acquisition channel.

Facebook Graph Search is brand new, just rolling out and there is the potential to capitalize on it.
Glenn Gabe explains how.

Facebook Graph Search: Local Search Ranking Factors - Search Engine Watch (#SEW)

Graph Search has only rolled out to a limited set of users at this point (less than 1 million), and will continue to gradually roll out to more users over time.

Graph Search currently handles four key areas: photos, people, places, and interests. And as you can guess, "places" should be of particular interest to anyone running a local business.

Hopefully this post helped you gain a solid understanding of the local ranking factors for Facebook Graph Search. Again, Facebook is still in the process of rolling out Graph Search to its 1 billion+ active user base, so now is the time to get your Page and social strategy in order. Review the factors listed above and determine how you can strengthen your local rankings in Graph Search.

Nobody knows how popular Graph Search will become, but it's hard to ignore a social network the size of Facebook. In my opinion, there's a narrow window of opportunity for local businesses to get their Graph Search situation in order. Jump through that window, and fast. Good luck!

Here is Glenn's 1st article when Graph Search initially launched if you want to learn more. Facebook Graph Search – Initial Thoughts on Speed, Privacy, Online Reputation Management, Not Provided, and more
http://www.hmtweb.com/marketing-blog/facebook-graph-search-initial-thoughts/


What do you think? Anyone working on FB optimization for clients?
 

Brian

Member
Joined
Nov 2, 2012
Messages
39
Reaction score
2
We are not working on Facebook optimization. However this post made me think about the importance of growing my social media connections within Google+. The influence of G+ engagement on Google search results is only going to increase. Unlike Facebook, we are in the lull before the storm with Google, because the adoption rate of Google + by mere mortals (incuding me) has been relatively slow. Although, the G+ storm is on the horizon. Linda you are the SEO Wizard. Toto and I loved the good old days back in Kansas when old school SEO worked really well. (Links, content, tags = results) Do you have a balloon ready to take us back?:)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Although, the G+ storm is on the horizon. Linda you are the SEO Wizard. Toto and I loved the good old days back in Kansas when old school SEO worked really well. (Links, content, tags = results) Do you have a balloon ready to take us back?:)

LOL Brian, I ain't no wizard and I only WISH I had a balloon that could take us back to the good 'ole days.

I remember the days when SEO was easy. Alta Vista where are you???
 
Similar threads
Thread starter Title Forum Replies Date
AndySimpson 🆕 2018 Local Search Ranking Factors Local Search 15
T Proximity in Local Search Rankings Local Search 8
Linda Buquet 2017 Local Search Ranking Factors Survey is Up at @moz via @DarrenShaw_ Google My Business & Google Maps 7
F Google Local Search Ranking Issue- Penalty? Google My Business & Google Maps 4
L Testing local pack rankings as if searched from another neighborhood of the city Local Search 6
Garrett Sussman Search location drastically affects local rankings Local Search 8
Linda Buquet Rank High in Organic but Not in Local? Joy's Post at Search Engine Land Google My Business & Google Maps 16
Linda Buquet Is a #1 Ranking All it's Cracked Up to Be? Local Search Click Study Local Search 8
Linda Buquet Local Search Ranking Factors 2015 - Just Released @Moz Google My Business & Google Maps 7
Linda Buquet Rockin! Local Search Ranking Factors Infographic by Mary Bowling for #Mozcon Local Search 1
djbaxter Local Content Silos: Rank Sites with Multiple Locations in Local Search Multi-Location Issues 21
djbaxter Local Content Silos: Rank Sites with Multiple Locations in Local Search Multi-Location Issues 21
Linda Buquet Your best Local Search ranking advice? In just one sentence. GO! Local Search 38
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
Linda Buquet Local Search Ranking Factors: Decoded! Local Search 2
Linda Buquet Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch Local Search 21
Linda Buquet Local Search Ranking Factors 2014 - Just Released Google My Business & Google Maps 15
Scott Rawlins 2014 Local Search Ranking Factors Recycle Bin 4
Linda Buquet Sneak Peek at Local Search Ranking Factors 2014 from Deconstructing Pigeon #SMX Google My Business & Google Maps 5
Linda Buquet RIP Places Search - Causing Google Local Rank Tracking Problems - New Google Update Google My Business & Google Maps 10
M Ranking For Non-Brand Local Search Terms Help & Support for Google Local 1
Dustybones How you Search Gives Different Google Local Rankings Local Search 3
3 Google Business Photos May Correlate With Higher Local Search Ranking Google Business View 5
360 Spin Google Business Photos May Correlate With Higher Local Search Ranking Google My Business & Google Maps 5
Linda Buquet Top 20 Local Search Ranking Factors: An Illustrated Guide - Miriam @ Moz Local Search 3
Bishop Tips for ranking a youtube video for local search? Organic SEO 3
Linda Buquet Local Search Ranking Factors 2013 Google My Business & Google Maps 4
RushLocal Local Search Ranking Factors Local Search 3
Nick Rink Local search rankings - important or not so much? Organic SEO 7
Dave Cosper SnapGuide: How to Improve Your Google+ Local Search Rankings Google My Business & Google Maps 7
Linda Buquet David Mihm's Local Search Ranking Factors 2012 Local Search 4
W Local Search Ecosystem Diagram Local SEO Tools & Software 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2
whitespark Whitespark Local Search Summit: September 15 - 17, 2020 Events 3
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
A Local Search beginner guide Recycle Bin 0
Creativedge Is the Facebook page name important for local search? Local Search 1
Colan Nielsen Most Active Local Search Forum Members May 2020 LSF News and Announcements 0
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar Local Search Clinic with Ben Fisher May 27 @ 8am PT/11am ET Events 3
Colan Nielsen Most Active Local Search Forum Members April 2020 LSF News and Announcements 1
A I want to join local search forum Contact Us Messages 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom